Lifecycle Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Lifecycle Marketing Manager owning onboarding, nurture, and multi-channel campaigns for Hunter’s B2B email intelligence platform. Driving activation, free-to-paid conversion, retention, and revenue.
Responsibilities:
- Own the full user journey from search and account creation through paid conversion, increased usage, and churn reduction
- Increase free-to-paid conversions
- Build and improve a personalized onboarding and nurture engine using user behavior and persona signals
- Promote content, research, playbooks, webinars, guides, the Outfoxed podcast, and monthly research
- Identify users needing help and proactively engage them to support sales pipeline generation
- Manage affiliate communications and support co-marketing activities with partners
- Own email marketing across onboarding, nurturing, retention, win-back, newsletters, and promotional campaigns
- Manage cold email marketing, social media, written and video content creation, and reporting and insights
- Develop and continuously improve AI use in the marketing workflow with Claude, ChatGPT, and Gemini
- Report to the Head of Marketing and collaborate with Customer Success, Product, Design, Sales, and marketing stakeholders
- Review and rapidly improve existing onboarding and nurture campaigns, then plan and execute Q1 campaigns
Requirements:
- At least 5 years of experience in a lifecycle marketing role
- Proven success building onboarding and nurturing that contributes to sales pipeline, won revenue, and retention in a PLG model
- Deep empathy for users and understanding of the B2B buying cycle
- Experience owning lifecycle marketing strategy, execution, and continuous improvement across email, cold email, ads, social, affiliates, and partners
- Strong project, process, and stakeholder management skills
- Comfort with technology, including customer.io, a CMS such as WordPress, Canva, Claude, Planable, PostHog, Linear, and Notion
- Data-driven and analytical approach to campaign planning, experimentation, and conversion rate optimization
- Strong verbal and written communication skills
- Experience integrating communication skills into AI workflows
- Experience working remotely and independently through async communication
- Must be based in North America or Europe (including the UK)
- Flexibility to join company retreats in Europe
- Bonus: experience with hunter.io, the email marketing category, or a related category
Benefits:
- An automatic yearly raise of 5%
- Five weeks of paid vacations per year
- Co-working space membership
- Fully paid setup (including a MacBook Pro, standing desk, ergonomic chair, etc.)
- Twice-a-year company retreats in Europe
Similar Jobs
Marketing and Lead Qualification Manager – HVAC, Electrical, Solar
Remote Marketing & Lead Qualification Manager generating and qualifying opportunities for Ambient Group’s HVAC, electrical, solar and security businesses. Managing Meta campaigns, phone qualification, CRM handoffs and commercial reporting.
Senior Partner Marketing Manager
Senior Partner Marketing Manager leading Intapp's partner, AI, and alliance marketing programs. Driving co-marketing strategy, sponsorships, pipeline, and revenue influence.
Marketing Intern
Marketing Intern supporting Beck, an integrated design and construction firm, with proposals, presentations, collateral, and client research. Building CRM and AEC marketing knowledge.
Marketing Specialist
Marketing Specialist supporting email, content, events, and demand generation. Helping Envision Horizons grow ecommerce brands across Amazon, Walmart, and retail media networks.
Customer Marketing Manager
Customer Marketing Manager driving wine and spirits growth through strategic account programs. Developing activations, sales materials, and insights for on- and off-premise customers.
Customer Marketing Manager
Customer Marketing Manager driving strategic account programs for Palm Bay International, an importer of wines and spirits. Developing activations, sales materials, and customer engagement strategies.
Senior Media Buyer – In-House D2C Brand Experience
Senior Media Buyer scaling Meta campaigns and optimizing ROAS for Creatunity, a marketing and advertising firm. Managing budgets, research, competitor analysis, and performance reporting remotely.
Customer Marketing Manager
Customer Marketing Manager developing promotional programs for Palm Bay International’s imported wine and spirits accounts. Partnering with sales, brand, distributor, and business intelligence teams to drive growth.
Marketing Specialist
Marketing Specialist editing attorney content, managing newsletters, and publishing across digital channels. Supporting thought leadership and award submissions for an AmLaw 200 law firm.
Customer Marketing Manager
Customer Marketing Manager leading lifecycle programs, customer advocacy, and expansion for PDQ’s device-management software. Managing a team and driving retention, engagement, and revenue growth.
Director of B2B Marketing
Director of B2B Marketing leading integrated paid and organic campaigns for clients. Driving demand, measurable growth, and B2B marketing strategy at Interdependence.
Media Buyer, Italian
Meta Media Buyer owning Meta campaigns for Jello, a Meta and Google Premier Partner. Driving lead generation, conversions, ROAS, testing, and budget performance across EU or USA markets.
Marketing Expert
Marketing expert designing grading criteria and scoring marketing work samples for Mercor’s AI research partners. Delivering rigorous written evaluations to train and improve frontier AI systems.
Marketing Expert
Marketing expert defining grading criteria and scoring creative work for Mercor’s AI training projects. Evaluating campaigns, brand messaging, and presentations with evidence-based written justifications.
Customer Marketing Coordinator
Customer Marketing Coordinator helping Launchmetrics, a brand performance cloud for fashion, lifestyle and beauty brands, grow customer relationships. Coordinating campaigns, workshops, outreach and events.
Customer Marketing Manager
Customer Marketing Manager driving promotional programs for Palm Bay International’s imported wine and spirits accounts. Developing customer marketing solutions, sales materials, and activations across on- and off-premise channels.
Marketing Lead – Maternity Cover
Marketing Lead driving B2B healthcare growth for Whereby’s Embedded API and video meetings. Leading brand, demand generation, acquisition, and sales pipeline marketing at Whereby.
Executive Engagement Marketing Manager
Stripe marketing manager executing executive engagement and hospitality programs across the Americas. Coordinating sales engagement, event operations, attendee journeys, and program measurement.
Email & Lifecycle Marketing Manager – LATAM, Caribbean
Email Lifecycle Marketing Manager owning campaigns, automation, segmentation, and testing for consumer brands. Driving retention, repeat purchase, subscriptions, and revenue for a U.S.-based agency.
Media Buyer, Ukrainian
Meta Media Buyer owning Meta campaigns for Jello, a Meta and Google Partner. Driving lead generation, conversions, testing, pacing, and ROAS across EU or USA markets.