Director, Global MSP Marketing
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Job Description
Director leading Mimecast’s global MSP marketing strategy for cybersecurity software. Driving partner recruitment, pipeline growth, enablement, lifecycle engagement and regional execution.
Responsibilities:
- Define and lead Mimecast's worldwide marketing strategy for its Managed Service Provider business
- Lead a global team and partner with the Global Head of MSP and regional MSP leaders
- Own the global MSP marketing strategy, annual plan and budget
- Align regional goals and KPIs with MSP leaders and corporate marketing
- Represent MSP marketing in executive forums
- Lead MSP recruitment programs, including partner value proposition, targeted outreach and onboarding communications
- Drive pipeline and revenue through cross-sell, upsell and net new business campaigns
- Develop scalable campaign kits and joint marketing plans for regional teams
- Own MSP marketing and sales enablement, including playbooks, messaging, co-brandable assets, training and certification support, and partner portal experience
- Lead lifecycle marketing across partner communications, community, advocacy, recognition and customer success stories
- Use feedback and engagement data to improve satisfaction and retention
- Oversee MSP events, partner conferences, advisory councils, tradeshows and regional activations
- Oversee digital, social, content and third-party media programs for lead generation
- Own marketing performance and ROI using Salesforce, Marketo and Tableau
- Report on pipeline, acquisition, growth, engagement and retention
- Work with sales and BDR teams to adjust investment
Requirements:
- Experience leading global partner or channel marketing teams, managing multi-region budgets and agencies, and owning strategy through regional execution
- Experience marketing to MSPs or other channel partners, including recruitment and retention programs, ideally in cybersecurity or SaaS
- Broad marketing expertise in IT, software or SaaS
- Ability to independently set channel marketing strategy, allocate investment and lead complex programs across regions
- Track record of demand generation and campaigns delivering measurable pipeline and revenue growth
- Experience building partner enablement and co-marketing programs at scale
- Ability to work in a matrix organization and influence senior global and regional stakeholders without direct authority
- Strong communication and executive presentation skills
- Experience engaging senior leaders and partners
- Analytical approach to marketing performance and ROI
- Initiative to manage multiple priorities across regions and time zones
- A bachelor's degree or equivalent in marketing, communication or a related field
- Successful completion of applicable background checks
Benefits:
- Benefits
- Incentive plans
- Additional benefits in accordance with company policy and local regulations
- Equal Opportunity and Affirmative Action Employer
- Interview adjustments or accommodations for disabilities or other reasons
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