Manager, Content Strategy, Field Marketing
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Job Description
Marketing Manager shaping content strategy and leading field marketing for healthcare technology company. Focusing on engaging narratives and impactful events for brand strength and lead generation.
Responsibilities:
- Develop and own a cohesive content strategy that aligns with TailorMed’s go-to-market priorities.
- Work with the marketing leadership team to identify relevant and compelling “stories” that we want to evangelize around events and conferences.
- Plan and execute persona-based content for every stage of the buyer journey — e.g., solution briefs, case studies, campaign assets, thought leadership articles, and sales enablement materials.
- Write and edit compelling copy that distills complex ideas into clear, engaging narratives.
- Partner with Product Marketing, Sales, and external designers/agencies to ensure consistent messaging and visual alignment across web, email, print and social.
- Oversee creative execution (not design it yourself) — provide feedback, ensure brand consistency, and manage production and print workflows.
- Build a content calendar, manage workflows, and track performance through engagement and pipeline metrics.
- Own the execution for TailorMed’s participation in conferences, trade shows, and hosted events.
- Manage pre-event planning, logistics, creative assets, and onsite engagement.
- Develop pre-, during and post-event content strategy to maximize lead generation and ROI.
- Partner with Sales to ensure tight alignment and follow-through from event to opportunity.
- Track, analyze, and report event performance metrics and insights.
- Define KPIs for content and event programs; measure effectiveness against pipeline and MQL goals.
- Continuously test, learn, and optimize based on data and feedback.
Requirements:
- 4–6 years of B2B marketing experience, ideally in SaaS or healthcare technology.
- Proven experience in both content strategy and field marketing / lead generation.
- Strong creative sensibility and ability to provide strategic design direction (Figma familiarity a plus).
- Exceptional writing and storytelling skills — able to shape narratives and lead creative execution.
- Strong organizational skills and experience leading cross-functional initiatives.
- Comfort working in fast-paced, high-growth environments and managing multiple priorities.
- Familiarity with HubSpot, Gong, Salesforce, and/or event management tools is a plus.
Benefits:
- Premium medical, dental, and vision insurance plans, a wide range of voluntary and supplemental benefits, and 24/7 benefits access and support - all effective from your first day of work
- 401(k) plan with a 4% employer match
- Paid holidays, vacation, and sick leave
- Six weeks of paid parental leave
- Company-paid life insurance
- New MacBook, plus all of the equipment and technology you’ll need to be successful in your role
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