Content Marketing Manager
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Job Description
Content Marketing Manager at Red Caffeine creating strategies and campaigns that drive client growth. Collaborating across disciplines to develop compelling content and analyze performance.
Responsibilities:
- Conduct research to support content strategies, including industry trends, audience insights, and competitive analysis
- Assist in building content plans and editorial calendars aligned with campaign and business goals
- Collaborate with internal teams to develop integrated campaign themes and messaging frameworks
- Support the development of buyer personas and content journeys
- Contribute to campaign planning by aligning content with channel strategy (email, social, web, SEO, etc.)
- Help define content KPIs and support measurement planning
- Interview subject matter experts to develop engaging editorial and promotional content
- Write and edit short-form and long-form content (blogs, articles, emails, social posts, case studies, etc.)
- Ensure content aligns with brand voice, messaging, and strategic objectives
- Collaborate with designers and marketers to develop cohesive campaign assets
- Analyze content and campaign performance and provide recommendations for optimization
- Assist in managing and maintaining content across digital channels (website, email, social, etc.)
- Collaborate with team members to refine messaging based on results and insights
- Stay current with content marketing trends, tools, and best practices
Requirements:
- 4–7 years of professional experience in content marketing, copywriting, or related field
- Bachelor’s degree in marketing, communications, journalism, or related field
- Strong writing, editing, and storytelling skills across multiple formats
- Experience supporting or executing integrated marketing campaigns
- Ability to translate complex ideas into clear, engaging content
- Strong organizational skills and ability to manage multiple projects simultaneously
- Familiarity with digital marketing channels (email, social, SEO, web)
- Experience with Martech tools (CMS, CRM, marketing automation, analytics tools) preferred
- Collaborative mindset with strong communication and interpersonal skills
Benefits:
- Paid vacation and holidays
- Paid Holiday Break: Our office is closed between Christmas and New Years
- Medical, dental, vision, and short-term disability benefits
- 401K match up to 4%
- Remote work
- Flex-time
- Home office stipend
- Open Book Management
- Professional Development Opportunities
- Quarterly team events
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