Content Marketing Manager
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Job Description
Content Marketing Manager responsible for developing content strategies and creating engaging materials for Air Apps, an AI-powered resource planning company. Collaborating with teams to enhance brand visibility.
Responsibilities:
- Develop and execute a content strategy that aligns with business goals and target audiences.
- Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns.
- Conduct keyword research and SEO optimization to improve content visibility and search rankings.
- Collaborate with designers, developers, and product teams to create compelling content assets.
- Manage the content calendar to ensure consistent publication and engagement.
- Analyze content performance metrics and optimize for engagement, lead generation, and conversions.
- Develop brand messaging and storytelling that resonates with our audience.
- Research industry trends, competitor content, and best practices to refine strategy.
- Work with guest bloggers, influencers, and external writers to expand content reach.
Requirements:
- Around 4+ years of experience in content marketing, copywriting, or editorial roles.
- Exceptional writing and editing skills with a strong command of storytelling and brand voice.
- Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques.
- Strong understanding of digital marketing, inbound marketing, and content distribution.
- Ability to analyze content metrics and adapt strategies based on data insights.
- Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress.
- Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus.
- Ability to work independently in a fast-paced, remote-first environment.
- A portfolio of published work showcasing blog posts, whitepapers, or case studies.
Benefits:
- Apple hardware ecosystem for work.
- Annual Bonus
- Top-tier Health and Life Insurance for peace of mind.
- Transportation Budget to support your commute needs.
- Coverflex benefits package for meal allowances, well-being, and more.
- Childcare support.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Pension Fund to support your long-term financial planning.
- Urban Sports Club membership to keep you active.
- Meals 100% free at the hub.
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