Especialista en Contenido y Multimedia
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Job Description
Content & Multimedia Specialist responsible for producing high-impact digital content for Covalto. Collaborating with design and growth teams to optimize performance and brand storytelling.
Responsibilities:
- Producción Multimedia Integral: Crear y adaptar piezas gráficas, videos cortos y copies para redes sociales, paid media, email marketing y CRM.
- Estrategia de Contenido & SEO: Investigar tendencias y keywords para desarrollar artículos de blog, landings y guiones optimizados para buscadores y conversión.
- Escalabilidad y Performance: Generar variaciones de creatividades a alto volumen (formatos y tamaños) para mantener la frescura de campañas y escalar la distribución.
- Consistencia de Marca: Asegurar la identidad visual y el tono de voz de Covalto en cada pieza, colaborando con el Diseñador Sr. y el equipo de Growth.
- Análisis e Iteración: Medir el rendimiento del contenido para identificar insights, iterar rápidamente y mejorar el tráfico de calidad.
- Gestión de Assets: Organizar y mantener librerías de recursos gráficos que faciliten la agilidad del equipo creativo.
Requirements:
- Licenciatura en Diseño Gráfico, Comunicación, Mercadotecnia o afines.
- 2 a 4 años de experiencia en Content Marketing, Diseño Multimedia o agencias digitales.
- Dominio de Adobe Suite (Photoshop e Illustrator indispensables; After Effects básico deseable).
- Excelente redacción creativa y ortográfica (copywriting orientado a conversión).
- Conocimiento de SEO on-page y uso de herramientas de IA para contenido y diseño.
- Perfil analítico, organizado, ágil y proactivo.
- Inglés intermedio.
Benefits:
- Flexibilidad laboral
- Oportunidades de desarrollo profesional
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