Market Operations Manager
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Job Description
Market Operations Manager optimizing Game Lounge’s iGaming affiliate sites in Malta. Coordinating content, SEO, compliance, UX, AI workflows, and commercial performance.
Responsibilities:
- Take day-to-day operational ownership of assigned iGaming affiliate sites
- Monitor site performance, traffic, engagement, and commercial outcomes
- Manage production, review, approval, and publication of SEO-aligned content
- Ensure published content is accurate, relevant, engaging, compliant, and up to date
- Review and proofread content from internal teams, freelancers, agencies, and AI-supported workflows
- Maintain offers, bonus information, terms and conditions, licence details, responsible gambling information, and market-specific content
- Improve content, user experience, engagement, brand positioning, and commercial performance
- Manage widgets, casino cards, toplists, promotional placements, and other commercial site content
- Collaborate with SEO on content opportunities, keyword gaps, trends, and search behaviour
- Use AI and automation to improve content and operational workflows while maintaining quality and accuracy
- Support integration of video, social media, streamer, and creator content
- Use analytics, SEO, and internal reporting tools; escalate issues and identify improvements
- Coordinate with SEO, Content, Sales, Design, Video, Social Media, CRM, Marketing, and Tech teams
- Ensure site activity follows compliance, responsible gambling, and internal requirements
- Review AI-generated or materially AI-modified content and support responsible, transparent AI use, including disclosure, record-keeping, and compliance where applicable
Requirements:
- Experience in iGaming, affiliate marketing, digital publishing, content operations, or a similar environment
- Experience managing or contributing to content-led websites
- Strong editorial judgement with excellent attention to detail and accuracy
- Comfortable working with WordPress or a similar CMS
- Good understanding of SEO, digital performance, and content optimisation
- Experience working with analytics and SEO tools such as GA4, Google Search Console, Ahrefs, or similar
- Familiarity with AI content tools and automated workflows, with the ability to apply them without compromising quality
- Basic understanding of HTML/CSS or confidence to troubleshoot straightforward site issues
- Strong organizational and communication skills with the ability to coordinate across multiple teams
- Proactive, commercially aware mindset with a focus on continuous improvement
- Strong written and spoken English
- Additional languages relevant to assigned markets are an advantage
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