Marketing Contractor, Part-time
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Job Description
Marketing Contractor executing high-volume marketing campaigns for Forma's lifestyle benefits platform. Collaborating closely with Head of Marketing to impact pipeline and brand visibility.
Responsibilities:
- Own email execution end-to-end, translating campaign briefs into polished HubSpot email builds, coordinating QA, scheduling sends, and maintaining our promotional email calendar
- Upload and QA contact lists in HubSpot following established field mapping and hygiene standards; working hand-in-hand with our Demand Generation Leader to ensure marketing operations work is done with the utmost quality and care
- Support our organic LinkedIn presence by creating and posting content, monitoring engagement, and responding to comments to keep our brand active and responsive
- Design graphics for social posts, email headers, and event collateral; edit and repurpose webinar recordings into short-form clips for LinkedIn and other channels
- Handle specific event logistics including drafting and sending RSVP emails, building calendar invites, and coordinating swag and flyer distribution for field dinners and broker lunches
Requirements:
- 2+ years of hands-on marketing execution experience, ideally at a B2B SaaS company and even better if you have exposure marketing to Benefits, Total Rewards, or HR leaders
- Have built and sent emails in HubSpot — you know your way around lists/segments, enrollment, and send setup (not just reporting)
- Understand basic data hygiene principles and know when to ask a question before uploading a list
- Are comfortable in Canva or similar design tool and can produce clean, on-brand assets without a lot of direction
- Have experience with LinkedIn content creation and profile management
- Have done basic video editing — cutting clips, adding captions, trimming for social length
- Are highly organized, detail-oriented, and proactive about catching mistakes before they ship
- Actively use AI tools in your day-to-day work to produce sharper, more polished, and higher quality work than what you'd produce without it
- Can work independently and manage your own time across a ~20 hr/week engagement
Benefits:
- At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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