Marketing Manager
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Job Description
Marketing Manager scaling GG TEQ’s IT hardware, software, cloud, and services marketing engine. Driving reseller demand generation, vendor co-marketing, pipeline growth, and sales enablement.
Responsibilities:
- Develop and execute a marketing strategy aligned with sales targets and company growth goals
- Plan and run multi-channel demand generation campaigns across email, paid and organic social, SEO/SEM, webinars, and events
- Manage co-marketing with manufacturers, distributors, and software publishers, including MDF/co-op fund requests, campaign execution, and proof-of-performance reporting
- Build messaging and positioning across the hardware, software, cloud, and services portfolio
- Own the website, content calendar, and digital presence
- Produce case studies, solution briefs, email campaigns, and sales enablement materials
- Collaborate with Account Executives and sales leadership on lead qualification, prospect nurturing, and account-based marketing
- Manage marketing activity and lead tracking in the CRM
- Report on campaign performance, pipeline contribution, and ROI
- Plan and support virtual and in-person events, vendor-sponsored activities, and customer engagement initiatives
- Manage the marketing budget, external agencies, and freelancers
- Maintain brand consistency across all channels and customer touchpoints
Requirements:
- 4+ years of B2B marketing experience, with direct experience working in marketing for an IT Value Added Reseller (VAR)
- Hands-on experience running co-marketing programs with technology vendors and distributors, including MDF/co-op funds
- Track record of building campaigns that generated measurable pipeline and revenue
- Strong understanding of the IT solutions landscape (hardware, software, cloud, and services) and how to market to IT decision-makers
- Experience with marketing automation and CRM platforms
- Excellent writing, communication, and project management skills
- Ability to work independently in a fast-paced, remote environment, as both a strategist and an executor
- Experience marketing Microsoft, Cisco, Dell, HP, Lenovo, or similar manufacturer solutions
- Familiarity with Zoho CRM or Zoho Campaigns
- Experience with account-based marketing (ABM) and intent data tools
- Background marketing managed services or recurring revenue offerings (MRR/ARR)
- Experience with paid media, SEO, and web analytics (e.g., Google Analytics, LinkedIn Campaign Manager)
- Basic design skills (Canva, Adobe Creative Suite) or experience managing creative resources
Benefits:
- Performance bonuses
- Health benefits
- Career advancement opportunities
- 100% remote work environment within Canada
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