VP, Marketing
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Job Description
VP of Marketing leading Feedonomics strategy, pipeline, brand, and retention. Commerce.com powers AI-driven commerce tools through BigCommerce, Feedonomics, and Makeswift.
Responsibilities:
- Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy
- Define marketing prioritization across customer segments, including Mid Market and Enterprise
- Represent marketing in company-wide strategic planning with the CMO and executive leadership team
- Own marketing-sourced pipeline and revenue across all segments, including forecasting and performance adjustments
- Set budgets and allocate resources across marketing functions
- Partner with Sales and Finance on revenue targets, funnel efficiency, and go-to-market alignment
- Own brand positioning for Feedonomics and BigCommerce
- Set go-to-market strategy for major product launches
- Connect Product, Sales, and Marketing on roadmap and positioning decisions
- Represent customer voice at the leadership table
- Develop customer advocacy, retention, and expansion programs and reduce churn
- Partner with Customer Success on lifecycle strategy from first touch through renewal and expansion
- Build, lead, and scale the marketing team
- Recruit, develop, and retain senior marketing leaders
- Create a culture of speed, ownership, storytelling, and accountability
- Serve as executive partner to Sales, Product, Customer Success, and Shared Services leadership
- Own marketing’s relationship with the executive team and, where applicable, the Board
- Communicate strategy, performance, and market insights
- Model strategic thinking, storytelling, and analytical rigor
Requirements:
- 12+ years of marketing experience
- Significant senior leadership experience owning multi-function marketing organizations, including demand generation, product marketing, brand, and customer marketing/retention
- Track record of owning a company-level pipeline or revenue number and executive-level accountability
- Significant people leadership experience building and scaling organizations through managers of managers
- Ability to develop senior leaders
- Executive presence and communication skills
- Track record of setting brand and go-to-market strategy across multiple segments or product lines
- Exceptional cross-functional leadership with Sales, Product, and Customer Success
- Ability to operate in ambiguity at the company level
- Experience marketing to small business and/or other core Commerce.com customer segments is a strong plus
- Strong business and analytical instincts
- Must complete government ID and biometric verification via Persona during the interview process
Benefits:
- Variable compensation (such as bonus or commission), where applicable
- Equity, where applicable
- Benefits in accordance with local policies, where applicable
- Inclusive and accessible hiring experience
- Recruitment accommodations or adjustments, if required
- Government ID and biometric verification process via Persona
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