Marketing Manager
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Job Description
Marketing Manager planning and executing marketing initiatives across channels for digital healthcare company. Collaborating on lifecycle marketing, paid media, educational content, and social media campaigns.
Responsibilities:
- Plan and execute cross-channel marketing initiatives in alignment with evolving priorities
- Own marketing calendars, timelines, and documentation to ensure visibility and accountability
- Coordinate work with external vendors, freelancers, and partners
- Manage campaign launches, updates, and executional follow-through
- Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention
- Build, manage, and update core lifecycle flows
- Partner with leadership to align lifecycle initiatives with business priorities
- Plan and manage creative production for paid channels (Meta, Google, etc.)
- Develop creative briefs, messaging direction, and testing approaches
- Coordinate asset creation, feedback, and iteration with designers and external partners
- Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences
- Plan, produce, and distribute educational content across marketing channels
- Ensure educational content supports conversion, onboarding, and retention goals
- Own social media planning and execution across priority platforms
- Develop content calendars and oversee posting and engagement
- Ensure social content aligns with brand, education, and growth objectives
Requirements:
- 5–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign execution
- Exposure to performance marketing creative testing and iteration
- Demonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversight
- Practical experience coordinating creative, content, and lifecycle efforts simultaneously
- Comfortable using performance results to prioritize work and make improvements
- Proven ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environments
- Clear communicator who can work effectively with leadership and external partners
- Experience in health, wellness, or regulated consumer brands (Nice to Have)
- Familiarity with email/SMS platforms and social scheduling tools (Nice to Have)
Benefits:
- Flexible working hours
- Work wherever you choose.
- Unlimited Paid Time off
- Paid non-working holidays per country of residence.
- Fun and casual work environment.
- We are a diverse, global team!
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