Marketing Manager – Field Marketing, Central
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Job Description
Marketing Manager driving growth across youth sports ecosystem through community-led marketing programs. Plan regional field initiatives to engage audiences and accelerate conversion.
Responsibilities:
- Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth.
- Operationalize subject-matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.
- Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets.
- Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in-person) to maximize ROI and pipeline contribution.
- Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations to team members.
Requirements:
- 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.
- Experience executing regional, in-person marketing programs that support pipeline and revenue goals.
- Proven experience managing partner go-to-market initiatives, ideally within sports, grassroots, or community-driven ecosystems (Baseball/Softball experience strongly preferred).
- Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement.
- Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.
- Ability to operate remotely with a home base in the Central Region of the U.S., with willingness to travel up to 20%.
Benefits:
- Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.
- Unlimited vacation policy.
- Paid volunteer opportunities.
- Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
- WFH stipend - $500 annually to make your WFH situation comfortable.
- Learning stipend - $500 annually towards continued development.
- Monthly physical, mental, wellness & learning stipend offered through Holisticly.
- Monthly lifestyle stipend offered through Fringe.
- Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.
- Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.
- Life insurance - basic life, supplemental life, and dependent life.
- Disability leave - short-term disability and long-term disability.
- Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.
- Family building benefits offered through Progyny.
- DICK'S Sporting Goods and their family of brands teammate discount.
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