Marketing Manager – Product & Content
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Job Description
Marketing Manager responsible for B2B SaaS content creation connecting product value to customer needs. Collaborating across teams to deliver marketing assets and authentic customer stories.
Responsibilities:
- Own the creation of content that supports prospects and customers from awareness through decision and expansion
- Manage the creation of the full Launch Bill of Materials, including: Blogs and launch content, Product overviews and solution pages, Sales decks and customer-facing assets
- Own the capture and creation of authentic customer stories that reinforce Encircle’s value
- Partner closely with Growth and Lifecycle teams to support pipeline and expansion
- Own the maintenance and governance of Encircle’s core sales and customer-facing content library
Requirements:
- B2B SaaS content marketer with strong product curiosity
- Excellent writer and content creator
- Comfortable translating products and features into compelling narratives
- Strong collaborator across marketing, product, and revenue teams
- Organized and able to manage multiple content streams
Benefits:
- Balance : Flexible hours, self-managed vacation, and trust to manage your time
- Remote-first : Work where you’re most productive—with access to our collaboration hub in Kitchener
- Growth-oriented : We support your learning and career development
- Well-being : We care about the full human—inside and outside of work
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