Marketing Manager
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Job Description
Marketing Manager developing and executing demand generation strategies for a family of marketers in B2B software industry. Collaborating on campaigns to engage prospects and drive conversions.
Responsibilities:
- Develop and execute integrated campaigns targeting potential customers (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more.
- Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative.
- Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey.
- Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel.
- Run webinars that align with our strategy to build pipeline.
- Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation.
- Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation.
- Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals and objectives.
- Build and manage relationships with third-party vendors and/or agency partners, such as industry influencers, thought leaders, and content syndication providers, to drive additional lead generation opportunities.
- Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem.
- Manage allocated marketing budget and identify resources to maximize lead generation performance.
Requirements:
- Minimum of 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B software/SaaS companies.
- An analytical mindset with the ability to generate and interpret data, and a passion for proving ROI.
- Hands-on experience working across digital marketing disciplines, including email marketing, PPC, SEO, online advertising, website optimization, and more.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
- A succinct writer and clear communicator with the ability to create engaging content.
- Builder mindset who can work individually and collaborate effectively with others.
- Proactive in seeking out new opportunities and communicate often with transparency.
- Strong attention to detail.
- Display grit and determination, and maintain a bias for speed.
- Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Experience with platforms such as Salesforce, Google Analytics, and social media management tools.
Benefits:
- Flexibility around schedule and geographic location/work-from-home (WFH)
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