Marketing Manager
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Job Description
Marketing Manager driving demand generation and digital campaigns at B2B healthcare fintech startup. Collaborating with Sales and Product to enhance content and performance.
Responsibilities:
- Drive comprehensive digital messaging campaigns across channels to generate qualified leads for Sales via booked demos and warm lead lists
- Act as a service partner to the Sales team to accelerate topline revenue bookings
- Build and execute account-based marketing (ABM) and targeted outreach support initiatives
- Own campaign planning, timelines, and performance reporting
- Manage ad spend and campaign execution across paid channels as priorities are finalized (LinkedIn, Google retargeting, Meta)
- Ensure all written and visual materials embody the Rivia Health brand, voice, and positioning
- Design across multiple digital avenues—distilling concepts and data into clear messaging for presentations, one-pagers, data sheets, website content, EMR marketplaces, and social
- Write, edit, and copyedit across multiple channels with strong attention to detail
- Create print-ready materials for events and conferences (banners, signage, collateral)
- Manage and continuously improve sales enablement assets (sales deck, proposals, one-pagers, presentations)
- Identify conferences that align with target audiences and ROI goals
Requirements:
- Mid-level marketing experience with strong execution skills and sound strategic judgment
- Ability to translate technical product requirements into clear, compelling customer-facing language
- Strong project management skills; comfortable managing up and across functions
- Experience building and executing digital marketing and email marketing programs
- Strong writing, editing, and brand discipline across channels
- Ability to operate independently, prioritize effectively, and thrive in a fast-changing environment
- Comfort using data to inform messaging, campaign decisions, and ongoing optimization
- Experience leveraging AI tools to improve speed, quality, and insight generation (preferred)
- Healthcare and/or SaaS experience is helpful, but not required.
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