MarTech Engineer – AI & Automation
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Job Description
MarTech Engineer developing AI-powered marketing automation and workflows for OhChat in a remote setting across Europe.
Responsibilities:
- Architect and implement marketing automation workflows using tools like Customer.io, Make.com, or HubSpot with AI agent triggers (e.g. auto-responders, AI DMs, onboarding guides).
- Integrate AI agents (e.g. GPT-4o, Claude, Gemini) to support lifecycle touchpoints from lead capture and email composition to campaign reporting and churn prediction.
- Build and maintain intelligent workflows across paid, organic, and lifecycle channels.
- Help prototype and deploy lightweight internal AI agents using frameworks like LangChain, CrewAI, or Autogen.
- Define data flows and context windows that allow agents to act intelligently across CRM, analytics, support, and campaign data.
- Connect AI agents to company tools (via Zapier, Make, custom scripts, or native APIs).
- Set up and manage marketing event tracking across all surfaces (e.g. Segment, PostHog, Google Tag Manager, Mixpanel).
- Own end-to-end attribution, funnel tracking, and customer journey analysis — including SEO and content performance monitoring.
- Build dashboards and reports that support fast experimentation and insight-driven decisions.
- Extend and customise CRM, CMS, landing page tools, and campaign platforms (e.g. Webflow, Unbounce, Looker Studio).
- Create internal tools and helper scripts in Python or Node.js to automate workflows and reduce manual effort for go-to-market teams.
- Maintain and evolve API, webhook, and data pipeline integrations across all marketing systems.
- Work closely with Product, Engineering, and Growth to ensure AI agents and automations have the right access, triggers, and feedback loops.
- Act as the internal champion for automation-first thinking across departments.
- Help define the roadmap for broader AI agent rollout to other functions (e.g. support, operations, creator onboarding)
Requirements:
- 2–3 years’ experience in MarTech, automation, or technical growth roles.
- Strong knowledge of CRM customisation and automation workflows.
- Experience working with APIs, event tracking, and data pipelines.
- Strong interest or experience in AI tools, agent architecture, or prompt engineering
- Passion for optimisation, scalability, and measurable results.
- Excellent problem-solving skills and the ability to work cross-functionally in a fast-moving environment.
Benefits:
- Competitive compensation
- Flexible, remote-first culture
- High-impact role with opportunities to lead and grow alongside the company
- Startup energy with the reach and excitement of a global product
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