Mid-level CRM Analyst – Inbound & Growth
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Job Description
Analista de CRM conduzindo leads até lojas criadas e assinaturas pagas na plataforma brasileira Loja Integrada. Executando automações, segmentação e experimentos para ampliar conversão, receita e crescimento líquido.
Responsibilities:
- Map and evolve the merchant lifecycle journey across lead → store and free → paid subscription flows
- Create and test behavior-based communication strategies using triggers, segmentation and personalization
- Design and implement experiments, including A/B tests, journey and offer tests, with control groups
- Identify growth opportunities based on data and prioritize activation and subscription levers
- Build, configure and execute automated campaigns and flows at scale via email, in-app and WhatsApp using CleverTap
- Perform full QA before campaign sends
- Validate segmentations and audiences using queries, filters and business rules
- Continuously improve operations and efficiency of lead acquisition and subscription conversion campaigns
- Monitor CRM metrics and targets via dashboards and datasets, identifying deviations, patterns and opportunities
- Investigate deviations, formulate hypotheses, identify root causes and propose next steps
- Build and refine behavioral and transactional segmentations
- Support data governance and data quality, translating them into actionable insights
- Work on initiatives to evolve tools, integrations, data, automations, processes and CRM activation strategies
- Partner with product, marketing and engineering teams
- Drive the journey from lead → store created → paid subscription, contributing to conversion, revenue and reversing negative net adds
Requirements:
- Analytical mindset with disciplined focus
- Proactive and able to liaise with other teams
- Autonomous in generating hypotheses, investigating causes and proposing solutions
- Experience with CRM/lifecycle in a digital environment, working on both strategy and execution
- Strong analytical foundation and comfortable with data, segmentation and funnel metrics
- Experience with marketing automation tools and multichannel journeys: email, in-app and WhatsApp
- Familiarity with experimentation, including A/B testing and holdout tests
- Continuous improvement mindset
- Operational experience running campaigns
- Advantage: experience in Growth Marketing and/or Commercial (sales)
- Advantage: ability to build commercial-focused arguments to encourage store creation
Benefits:
- Competitive salary
- Annual profit-sharing (PLR)
- Flexible hours and remote employment
- Flexible meal/food allowance (VA/VR via Flash)
- Health insurance (SulAmérica)
- Dental plan (SulAmérica Odonto)
- Pet health plan (Guapeco and PetLove)
- Life insurance (Icatu)
- TotalPass membership
- Mental health benefit (Zenklub)
- Childcare assistance for children up to 5 years old
- Extended parental leave
- Birthday gift (day off and iFood voucher)
- Birthday gift for dependents (half day off)
- Payroll loan (Itaú)
- Partnerships with USP and FIAP (postgraduate and MBA programs)
- Education allowance: subsidy for courses, events and certifications
- Language allowance: 65% subsidy for English and Spanish
- One-time home office setup allowance at onboarding
- Monthly home office allowance
- Free shipping at VTEX and Loja Integrada stores
- Monthly fee reimbursement for creating a store on our platform
- RSU program (Restricted Stock Units)
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