PPC Growth Marketing Manager
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Job Description
Growth Marketing Manager driving Google Ads, landing-page testing and performance analysis for Numan’s digital healthcare platform. Optimising acquisition through CAC, LTV and payback-focused experimentation.
Responsibilities:
- Build, edit and optimise campaigns in Google Ads and Google Ads Editor under the direction of the PPC Lead
- Manage keywords, negatives, budgets and bids day to day
- Monitor performance, search terms and diagnostics, identify issues early and investigate causes
- Support value-based bidding, signal quality and LTV-led optimisation beyond first-order CPA
- Write, test and iterate responsive search ad headlines, descriptions and assets such as sitelinks and callouts
- Run a structured ad copy testing programme with hypotheses and documented results
- Use AI tools to draft and review copy variants within Numan's brand voice
- Work within healthcare advertising rules and handle policy disapprovals
- Build and edit landing pages in the CMS
- Plan and run landing-page A/B tests with defined hypotheses, sample sizes and success metrics
- Match landing-page messaging to search intent and ad copy
- Collaborate with design, brand and product on changes beyond CMS edits
- Own weekly performance analysis across PPC and landing pages
- Report against CAC, LTV, payback and platform metrics
- Use Looker, Amplitude and similar tools to generate insights and automate repetitive reporting
- Share findings with the PPC Lead, Head of Growth and wider growth team
- Report to the Head of Growth and support the PPC Lead day to day
Requirements:
- 3–5 years in performance or growth marketing, with hands-on PPC experience in Google Ads
- Confidence working directly in Google Ads and Google Ads Editor and making well-reasoned changes
- Sharp ad copy skills: ability to write tight, compliant copy and test it properly
- Experience running A/B tests on landing pages or ad copy, and a working grasp of statistical significance
- Comfort building and editing pages in a CMS
- Strong analytical foundation: ability to explain what's happening in the numbers each week and link actions to results
- AI-first instinct for tools and automation that remove friction from the day
- Appetite to learn from an expert, ask good questions and take on more as you grow
- High execution energy and ownership; ability to get things live without waiting for the perfect brief
- Comfort working in a regulated or compliance-aware environment
Benefits:
- Share options
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
- Health insurance with Vitality
- Electric car salary sacrifice scheme with Octopus
- Enhanced maternity and parental leave
- A day off on your Birthday
- Nursery benefit provided by YellowNest
- Employee assistance programme (access to therapy, financial planning and discounts)
- Generous pension (includes both employee and employer contributions)
- Flexible working options, including a dog-friendly office in Farringdon
- Personal training and development budget via Learnerbly
- Wellhub membership, giving you access to over 2,000 locations in the UK
- Cycle to work scheme
- Season ticket loan
- Discount on Numan products for your friends and family
- Paid volunteering days
- An additional 2 weeks off once you reach your 5th anniversary with Numan
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