Head of Growth Marketing
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Job Description
Head of Growth Marketing driving paid acquisition, CRM, and retention for Carry1st Shop. Leading growth strategy and marketing teams across African gaming markets.
Responsibilities:
- Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
- Build and run CRM and lifecycle marketing across push, email, SMS and WhatsApp, including segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement
- Own app store optimisation and conversion from store to first purchase
- Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance changes
- Build a trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
- Run a high-tempo testing program across channels, audiences, offers and creative
- Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
- Partner with market and title owners, Product and Data to turn commercial priorities into campaigns
Requirements:
- 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps
- A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)
- Comfortable setting a quarterly growth strategy and building audiences, writing briefs and launching campaigns yourself
- Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; able to design and read experiments and think in unit economics
- Knowledge of performance creative and creative testing engines
- Experience thriving in a fast-moving, remote, growth-stage team and owning a number
- 2+ years of experience managing a team (preferred)
- Experience with D2C strategy at a gaming publisher, including webshop environments (preferred)
- Experience in Africa, the Middle East, or other emerging markets (preferred)
Benefits:
- Own shares in the Company - enabling you to benefit from the value you create
- Awesome equipment: Get everything you need to work effectively
- Remote working allowance: Put an additional $600 / year to optimise your WFH experience
- Learning and development: Attend courses, conferences and training events
- Birthday leave: Enjoy a paid day off on your special day
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