Online Advertising Manager, SEA Manager
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Job Description
Online Advertising Manager handling online advertising campaigns including budget management and strategy development at a digital marketing agency in Germany.
Responsibilities:
- Development of tracking concepts and implementation of tracking
- Responsibility for media planning and execution of online advertising campaigns, including budget responsibility in the advertising area
- Project management: leading online advertising projects
- Creation of client-specific advertising strategies
- Advertising across channels: Google, social media and websites
- Google AdWords search campaigns
- Facebook Ads campaigns
- Google Display Network - banner campaigns
- Setting up tracking with Google Tag Manager and preparing data in the GA4 dashboard
- Keyword research for search ads on the web
- Copywriting for ads, Facebook posts and Twitter posts (Tweets)
- Designing Facebook ads in text-image format
- Creating banners for display ads
- Monitoring & reporting: collecting and preparing data from tracking tools
- Analysis of data and performance metrics (impressions, clicks, fans, etc.)
Requirements:
- Completed university degree, vocational training or apprenticeship
- Several years of professional experience with online advertising, e.g., Google AdWords, GA4, Tag Manager, Facebook Ads
- Nice to have: YouTube Ads, advertising on additional portals and Bing Ads
- Structured thinker with enthusiasm for concept development, cost calculations and consulting
- Good MS Office skills (Excel, PowerPoint)
- Excellent German, written and spoken, and enjoyment of copywriting/content creation.
Benefits:
- A creative, customizable work environment
- Your ideas are welcome and help shape our company culture
- Flexible working hours and the possibility to work from home
- 30 vacation days for your work–life balance (full-time)
- Challenging and varied tasks with room for creative input
- Renowned clients from a variety of industries
- Pleasant and creative working atmosphere in a young team
- Flat hierarchies, transparency and open communication as part of our company culture
- Individual coaching for complex project management tasks and online marketing approaches
- Valuable certifications for your professional development (e.g., Google certifications, Scrum certifications and other specialized training opportunities)
- Regular team events
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