Online Marketing Manager – E‑Commerce
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Job Description
Online Marketing Manager responsible for E-Commerce strategies and multi-channel campaigns at RIK JAMES Media GmbH. Collaborating with teams to enhance customer journeys and optimize shop performance.
Responsibilities:
- You are a marketing generalist with an e‑commerce focus — you manage campaigns across multiple channels and ensure everything works together seamlessly.
- Cross-channel strategy: You develop marketing strategies that connect SEO, paid social, email marketing and on‑site optimization.
- Campaign management: You plan, run and optimize campaigns on Meta, Google and other platforms.
- Content & SEO: You understand how to build organic traffic and work with our content team on execution.
- Email marketing: You develop automated flows and newsletter strategies that strengthen customer retention and drive revenue.
- Analysis & optimization: You track the performance of all initiatives, identify optimization opportunities and know how a good online shop should be structured — from product pages to checkout.
Requirements:
- Broad online marketing knowledge with an e‑commerce focus.
- Experience with at least 2–3 of the following channels: SEO, Meta Ads, Google Ads, email marketing, CRO.
- Ability to read data and derive strategies from it.
- Strong writing skills: you produce effective copy for ads, emails and landing pages.
- Self-driven: you don’t need micromanagement and work best with trust and autonomy.
- Fluent in German.
Benefits:
- 100% remote — work from anywhere in Germany.
- Varied responsibilities — no two days are the same.
- Autonomy and trust from day one.
- Training budget — stay up to date.
- MacBook, monitor, headset.
- Flexible working hours.
- €900 health & wellness allowance per year.
- Corporate benefits with 500+ partners.
- Young team with real scope to influence and shape the work.
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