Operations & User Growth

Posted 5hrs ago

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Job Description

Earn operations and growth specialist driving crypto product adoption at Binance. Executing campaigns, token partnerships, performance analysis, and institutional client onboarding across Asia.

Responsibilities:

  • Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.
  • Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.
  • Work closely with Product, Marketing, Customer Service, and KOL/Affiliate teams to ensure smooth product operations and effective campaign execution.
  • Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.
  • Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.
  • Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.
  • Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.
  • Develop a strong understanding of Simple Earn mechanisms, especially Flexible Simple Earn and Loan products.
  • Stay up to date with market trends, competitor activities, and emerging opportunities in Earn and DeFi products.

Requirements:

  • Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field.
  • Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, TradFi, or internet platforms.
  • Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and lending/borrowing mechanisms.
  • Proven ability to work effectively with cross-functional teams and external partners.
  • Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance.
  • Strong sense of responsibility; KPI- and results-oriented.
  • Excellent communication and stakeholder management skills with internal teams and external token project partners.
  • Experience working with VIP or institutional clients is a plus.
  • Self-motivated, detail-oriented, and able to thrive in a fast-paced, high-pressure environment.