Paid Media Analyst – Mid-level
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Job Description
Analista de Mídias Pagas gerenciando campanhas digitais para clientes da agência Macfor. Planejando, otimizando e analisando resultados em múltiplas plataformas de publicidade.
Responsibilities:
- Develop strategic paid media plans aligned with clients' objectives
- Create, set up, and monitor campaigns on Google Ads, Meta Ads, LinkedIn Ads, and Spotify Ads
- Define channels, formats, audiences, targeting, and budget allocation
- Monitor campaigns and perform regular optimizations based on performance
- Analyze reach, frequency, CTR, CPC, CPA, conversions, and ROAS
- Produce reports, presentations, and analyses with strategic insights and recommendations
- Use Google Analytics 4 to analyze traffic, user behavior, and conversion funnels
- Develop tests for audiences, creatives, messaging, and formats
- Collaborate with account management, planning, creative, and data teams
- Prepare technical briefs for the development of media assets
- Participate in planning, monitoring, and results presentation meetings
- Organize timelines, tasks, approvals, and campaign priorities
- Keep up with trends, updates, and new features of media platforms
Requirements:
- Previous experience in planning, implementing, and optimizing paid media campaigns
- Hands-on knowledge of Google Ads and Meta Ads
- Experience with Search, Performance Max, Demand Gen, Display, YouTube, and Social Ads campaigns
- Knowledge of Google Analytics 4 and conversion measurement
- Ability to analyze data and translate results into actionable recommendations
- Familiarity with key media metrics such as CPM, CPC, CTR, CPA, CPL, frequency, conversion, and ROAS
- Proficiency in Excel or Google Sheets for data organization and analysis
- Knowledge of PowerPoint or Google Slides
- Strong verbal and written communication skills
- Organized, detail-oriented, and able to manage multiple tasks and deadlines
- Analytical, proactive, and results-driven mindset
- Comfortable participating in meetings and presenting strategies and results
- Ability to work collaboratively across different teams
Benefits:
- Knowledge-sharing environment and networking opportunities with partners and clients
- Potential access, depending on hire or partner interest, to content, workshops, and industry events organized or recommended by Macfor
- Recommendations of literature and recognized methodologies for improving service delivery
- Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas
- Full autonomy in choosing methods and strategies to meet contracted deliverables
- Opportunity to develop new projects and grow professionally
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