Paid Media Analyst, Mid-level
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Job Description
Analista de Mídia Paga Pleno conducting competitive research and managing paid media campaigns. Responsible for optimizing digital media strategies across multiple platforms and analyzing performance results.
Responsibilities:
- Conduct competitive research to assess competitors and guide the paid media strategy.
- Perform keyword research and forecast campaign results.
- Develop bid strategies based on audience segmentation.
- Create and develop campaigns and responsive ads for various digital platforms.
- Prepare and execute digital media plans.
- Create Insertion Orders (P.I.s) in the iClips system according to the media plan.
- Create audiences and custom targeting for campaigns on Facebook and Google.
- Install and manage tags on websites and landing pages using Google Tag Manager.
- Launch and monitor ad campaigns on Facebook Ads, Google Ads, LinkedIn Ads, and other platforms.
- Monitor and optimize Cost Per Acquisition (CPA) and overall campaign performance.
- Analyze results and produce performance reports with insights and recommendations for improvement.
Requirements:
- Bachelor's degree in Advertising, Marketing, Communications, or a related field.
- Experience in paid media and digital campaigns.
- Knowledge of paid media platforms (Facebook Ads, Google Ads) and Google Tag Manager.
- Experience with budget management and CPA control.
- Analytical skills for data interpretation and campaign optimization.
Benefits:
- Competitive research
- Paid media strategies
- Digital campaigns
- Campaign monitoring
- Performance analysis and reporting
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