Paid Media Creative Strategist
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Job Description
Paid Media Creative Strategist turning performance data into winning ads for OpenArt AI’s global Gen AI creative platform. Developing concepts, testing frameworks, and direct-response creative across paid channels.
Responsibilities:
- Own creative strategy across Meta, TikTok, Google, YouTube, and other paid channels
- Identify audiences, insights, hooks, messaging angles, formats, and offers to test
- Develop and run a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages
- Analyze creative-level performance, identify winners and underperforming creative, and determine why
- Turn performance insights into hypotheses and the next round of concepts to test
- Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion
- Write creative briefs, hooks, scripts, headlines, and ad copy aligned with creative and product marketing messages
- Partner with UGC and influencer teams to convert strong organic content into paid creative
- Identify opportunities for whitelisting and partnership ads
- Track ads, competitors, trends, and creative patterns and apply learnings to paid creative strategy
- Collaborate with the growth team, motion designers, video editors, influencer team, and social team
Requirements:
- 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role
- Proven experience developing paid social creative that drove measurable performance
- Strong understanding of Meta advertising and paid social creative
- Experience building and running creative testing frameworks
- Strong analytical skills and comfort working with paid media performance data
- Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging
- Strong understanding of TikTok, Instagram, YouTube, and internet culture
- Experience briefing and working with video editors, motion designers, designers, and creators
- Ability to move quickly from performance insight to creative hypothesis to test
- Comfortable operating independently in a fast-paced remote environment
- Genuine interest in AI and how people are using AI tools to create content
- Experience marketing AI, SaaS, creator, or prosumer products
- Experience scaling paid acquisition for a fast-growing consumer technology company
- Hands-on Meta media buying experience
- Experience with creator whitelisting / partnership ads
- Experience with attribution and analytics platforms
- Experience using Gen AI tools for creative ideation or production
- Strong knowledge of AI creator culture and the current generative AI landscape
Benefits:
- USD compensation
- Fully remote
- Experiment with the latest AI image and video models
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