Creative Strategist, Paid Social
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Job Description
Creative Strategist developing paid social angles, hooks, and briefs for Reach Digital’s eCommerce and digital product clients. Owning creative strategy and testing across brand partner accounts.
Responsibilities:
- Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
- Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
- Stay current on platform trends, winning ad formats, and policy changes
- Translate trends and changes into testable concepts for accounts
- Work with 3–5 brand partners at a time, going deep into creative and building new winning ads
- Collaborate directly with brand partners, growth teams, and design teams
Requirements:
- 2+ years of digital marketing experience
- Understand paid media and the types of content that converts
- Enjoy brainstorming ad angles and concepts, then bringing them to life
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Willing to learn and improve through giving and receiving feedback
- Comfortable communicating learnings with team members and clients
- Passionate about creative strategy and staying current on what is working
- Comfortable working US hours
Benefits:
- Regular creative reviews, direct feedback, and room to grow into senior roles
- Weekly team check-ins, creative reviews and training sessions
- Generous PTO and benefits policy
- Fully remote role
- Competitive compensation in USD
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