Performance Creative Strategist
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Job Description
Creative Strategist developing data-driven performance ads for Reach Digital’s eCommerce and digital product clients. Owning creative strategy, ad angles, hooks, briefs, and testing plans.
Responsibilities:
- Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
- Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
- Monitor platform trends, winning ad formats, and policy changes
- Translate trends and changes into testable concepts for accounts
- Work with 3–5 brand partners at a time
- Develop deep understanding of partner creative and build new winning ads
Requirements:
- 2+ years of digital marketing experience
- Understanding of paid media and content that converts
- Ability to brainstorm ad angles and concepts and bring them to life
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Willingness to learn and give and receive feedback
- Comfortable communicating learnings with team members and clients
- Passion for creative strategy and staying current on effective approaches
Benefits:
- Regular creative reviews, direct feedback, and room to grow into senior roles
- Weekly team check-ins, creative reviews and training sessions
- Generous PTO and benefits policy
- Fully remote role
- Competitive compensation in USD
- Paid take-home assignment
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