Junior Creative Strategist – Paid Media Focus
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Job Description
Junior Creative Strategist creating and optimizing paid-media ad creative for RR Digital, a digital marketing agency helping law firms grow. Using design, performance data, and AI tools across Meta, TikTok, and YouTube.
Responsibilities:
- Design and produce ad creative for paid social and digital campaigns, including static, light motion, and variations
- Collaborate with media buyers and strategists to translate campaign goals into creative concepts
- Iterate on ad creatives based on performance data such as CTR, CPL, and CPA
- Use Claude and other AI platforms to generate concepts, copy variations, and creative angles
- Develop multiple creative variations to support testing frameworks and campaign scaling
- Assist in organizing and maintaining creative libraries and testing learnings
- Stay on top of creative trends across Meta, TikTok, and other digital platforms
Requirements:
- Candidates must be based in the United States
- Authorized to work without sponsorship
- 1–3 years of experience in graphic design, digital marketing, or creative strategy
- Strong design skills with proficiency in tools like Adobe Creative Suite, Figma, Canva, or similar
- Understanding (or strong interest in learning) how creative impacts paid media performance
- Familiarity with or interest in using AI tools like Claude to enhance creative output
- Ability to take feedback and iterate quickly in a fast-paced, performance-driven environment
- Strong attention to detail and ability to manage multiple projects at once
- A portfolio of design work is required
- Experience creating ads for paid social (Meta, TikTok, YouTube) is nice to have
- Basic understanding of direct response marketing principles is nice to have
- Light video editing or motion design skills are nice to have
- Exposure to A/B testing or performance marketing environments is nice to have
Benefits:
- 401(k): Match 100% of employee contributions up to 4%
- Unlimited Manager-Approved Paid Time Off
- Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
- Dental & Vision Insurance: Guardian
- Company-provided MacBook
- Fully Remote
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