Creative Lead – DTC & Performance Creative
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Job Description
Creative Lead owning agency and in-house production for a consumer health DTC brand. Driving paid-social performance through research, testing, and data-led creative systems.
Responsibilities:
- Own creative production across 4 creative agencies and an in-house team
- Lead the full workflow from research and briefing to QA, feedback, testing, and learnings
- Work closely with Creative Strategists, Editors, Designers, and an Art Director
- Build repeatable systems for agency management, creative production, and performance reporting
- Make decisions using performance signals including hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue
- Manage creative agencies end to end, including priorities, output quality, reviews, and performance
- Run biweekly agency calls and hold partners accountable for quality and execution
- Write around 10 creative briefs per week based on research, customer insights, and performance data
- QA scripts, statics, UGC concepts, hooks, edits, landing-page ideas, and research
- Give clear, actionable creative feedback and manage the Notion workflow
- Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers
- Analyze creative performance to determine what is working and what to test next
- Turn weekly learnings into clear team updates and build repeatable creative systems
Requirements:
- 4+ years in performance creative, creative production, or agency/vendor management
- Experience managing creative agencies, creators, editors, designers, or copywriters
- Strong experience briefing paid social creative, particularly Meta and TikTok
- Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing
- Comfortable managing workflows in Notion or similar tools
- Ability to connect creative output to performance metrics and business results
- Excellent written and async communication skills
- Highly organized, proactive, detail-oriented, and comfortable owning outcomes
- Health, wellness, supplement, fitness, or consumer health experience is a bonus
- Experience managing multiple brands or agency/vendor partners is a bonus
- Experience sourcing or evaluating agencies and freelancers is a bonus
- Experience creating creative reports or internal learning updates is a bonus
- Familiarity with ad libraries, customer review mining, Reddit, Amazon reviews, TikTok research, and competitor analysis is a bonus
Benefits:
- Performance bonus up to $3,000
- Fully remote work
- US-time-zone overlap preferred
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