Creative Strategist
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Job Description
Creative Strategist developing conversion-focused paid social ads for Catch Creation’s global eCommerce brands. Turning customer insights and performance data into scalable creative testing systems.
Responsibilities:
- Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
- Translate product features into clear, compelling value propositions
- Build and maintain creative frameworks (problem → solution → proof → CTA)
- Analyze creative performance and identify winning patterns
- Diagnose why ads succeed or fail
- Monitor creative fatigue and recommend iterations or refreshes
- Write actionable creative briefs for designers, editors, and creators
- Direct visual structure, messaging flow, hooks, CTAs, and platform placement
- Ensure brand alignment while prioritizing conversion
- Design structured creative testing plans
- Control variables to isolate learnings
- Document insights and turn them into repeatable systems
- Collaborate with media buyers, UGC managers, designers, and editors
- Align creatives with landing pages, offers, and funnel strategy
- Support scaling decisions with creative insights
- Measure success through winning creative speed, CPA and ROAS improvements, winning creative spend allocation, reduced creative fatigue, and repeatable learnings
Requirements:
- Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
- Strong understanding of direct response marketing
- Experience working with paid social platforms (Meta, TikTok, YouTube preferred)
- Ability to think analytically and creatively
- Comfortable making decisions based on data, not opinions
- Excellent written communication (briefs matter here)
Benefits:
- Fully remote environment
- Remote-first culture
- Work directly with growth and decision-makers
- Fast-moving environment with room to test, learn, and scale
- No micromanagement
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