Creative Strategist, Paid Social
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Job Description
Creative Strategist developing paid social concepts, hooks, and briefs for Reach Digital’s eCommerce and digital product clients. Owning creative strategy and performance testing across brand partners.
Responsibilities:
- Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
- Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
- Monitor platform trends, winning ad formats, and policy changes and translate them into testable account concepts
- Work with 3–5 brand partners at a time
- Conduct research and develop ad angles, write hooks, and build creative briefs for editors
- Work directly with brand partners and growth/design teams
Requirements:
- 2+ years of digital marketing experience
- Understanding of paid media and content that converts
- Ability to brainstorm ad angles and concepts and bring them to life
- Detail-oriented and organized
- Ability to manage multiple projects simultaneously
- Willingness to learn and improve through giving and receiving feedback
- Comfortable communicating learnings with team members and clients
- Passion for creative strategy and staying current on what works
- Ability to work US hours
- Calls typically held between 12pm–6pm EST on weekdays
Benefits:
- Generous PTO and benefits policy
- Fully remote role
- Regular creative reviews and direct feedback
- Room to grow into senior roles as Reach scales
- Weekly team check-ins, creative reviews and training sessions
- Paid, take-home assignment
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