Paid Media Manager
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Job Description
Paid Media Manager scaling TikTok Shop, Meta, Google, and YouTube campaigns for Third, a modern-commerce growth company. Owning client media strategy, optimization, reporting, and revenue performance.
Responsibilities:
- Own full-funnel media performance for a portfolio of Third clients across TikTok Shop, TikTok Ads, Meta, Google Search, and YouTube
- Manage client accounts end to end, including media strategy, account architecture, campaign builds, budget allocation and pacing, in-platform optimization, and performance reporting
- Conduct account audits covering pixel/CAPI and event tracking, UTM taxonomy, catalog health, and account structure before launch
- Build channel-level media plans with budget splits, KPIs, and benchmarks tied to client business goals
- Plan launch flighting and test-and-learn phases from launch through scale
- Build and manage Product GMV Max and GMV Max LIVE campaigns, including hero-SKU selection, ROI targets, and SKU-level budget reallocation
- Run pre-heat, engagement, and awareness campaigns around LIVE sessions to drive live-room traffic
- Report GMV Max performance on GMV, ROI, SKU and campaign efficiency, LIVE results, and promotion results
- Manage Meta audiences and delivery, including 1P customer lists, custom audiences, lookalikes, retargeting, interest stacks, and engagers
- Manage branded and non-brand Search campaigns, keywords, search terms, and bid strategies
- Run YouTube mid-funnel consideration campaigns using custom-intent and in-market audience signals with action-oriented video formats
- Monitor daily pacing, bids, bid strategies, budgets, search terms, audience signals, and delivery anomalies
- Review weekly KPI performance versus benchmarks, test results, creative trends, and budget shifts
- Conduct monthly performance-to-goal reviews, spend reallocations, and scale recommendations
- Own budget pacing across channels, campaigns, and SKUs
- Partner with Performance Creative on creative testing roadmaps, identifying top performers, creative fatigue, and new concepts
- Evaluate creative using hook rate, hold rate, six-second views, watch time, CTR, and CPM
- Deliver weekly performance reporting with KPIs versus benchmarks, insights, and next actions
- Maintain live client dashboards covering spend, content and creator spend, platform-level results, and recommendations
- Build LIVE scorecards for each session covering views, view duration, follows, orders, GMV, ROI, and change versus prior LIVE
- Lead weekly client calls and contribute media strategy, KPI, and roadmap slides for pitches and QBRs
Requirements:
- 3–5 years hands-on paid media experience, ideally agency-side, managing a multi-client book of business
- Enterprise client experience managing large-budget, multi-brand accounts with senior stakeholders, formal approval processes and executive-level reporting
- Proven experience building and scaling campaigns in TikTok Ads Manager, including TikTok Shop GMV Max (Product and LIVE)
- Advanced Meta Ads Manager skills, including campaign structure, Advantage+ and broad delivery, 1P audience segmentation, and structured creative testing
- Experience setting KPI frameworks and performance benchmarks by channel and funnel stage, and optimizing budgets and bids against them to hit CPA, ROAS, and efficiency targets
- Ability to work within a structured operating model using standardized reporting templates, budget pacing documents, high-level strategy documents, and tactical media plans
- Fluency in full-funnel KPIs including CPM, CTR, CVR, CPA, ROAS, and CAC
- Ability to tie platform performance to business outcomes for clients
- Strong measurement discipline, including clean tracking and attribution, accurate reporting, and clarity on platform data limitations
- Google Ads Search and YouTube experience, including branded versus non-brand account structure
- TikTok LIVE shopping, GMV Max LIVE, and pre-heat campaign experience
- Ecommerce, CPG, footwear/apparel, or subscription/DTC vertical experience
- Experience with brand lift studies, incrementality testing, or MMM
Benefits:
- Comprehensive health, dental, and vision coverage
- Flexible PTO
- Remote-first work environment with periodic team gatherings
- Access to an industry-leading network across social commerce, creator, and brand marketing
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