Paid Social Growth Manager
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Job Description
Paid Social Growth Manager overseeing Meta ad accounts for fast-growing startups and large retail clients. Responsible for campaign strategy, media buying, and performance analysis with a focus on growth.
Responsibilities:
- Collaborate with Growth Partners, Directors and media buyers on other channels to translate client business objectives into actionable paid media strategies on Meta (Facebook & Instagram).
- Launch, manage, and optimize campaigns to meet and exceed KPI targets.
- Perform daily management of ad spend and pacing to ensure budget adherence.
- Work closely with internal creative strategy partners to request and provide feedback on ad creatives and ensure alignment with performance goals and trends.
- Monitor, analyze, and interpret data across platforms (Meta Ads Manager, GA4, Shopify, Looker Studio, etc.) to evaluate campaign performance and impact.
- Generate performance reports and present critical insights and recommendations to clients and internal stakeholders.
- Stay informed of Meta’s evolving platform features, updates, and trends.
- Act as the primary point of contact for clients on Meta ad performance, insights, and strategic recommendations on a regular basis, including developing reports and running update calls.
Requirements:
- 3+ years of experience with Meta ads (Facebook & Instagram)
- Experience working with DTC/e-commerce clients (i.e. purchase-optimized campaigns)
- Proven track record of managing and optimizing large budgets across campaigns
- Able to drive creative strategy on Meta ad accounts, including developing creative and content pipelines, ad concepting, and briefing to quickly scale accounts
- Familiar with creative best practices on Meta, including image, video, and copy requirements
- Proficient in multi-channel attribution and tracking across paid media platforms, with expertise in configuring, diagnosing, and troubleshooting data and attribution issues
- Familiarity or experience with other paid channels (TikTok, Pinterest, Google) is a plus
- Experience managing accounts with monthly budgets of at least 100K+
Benefits:
- group medical, dental, and vision coverage
- short and long-term disability
- life insurance
- 401(k) eligibility after one year of service with matching contributions
- paid time off
- sick leave
- an Employee Assistance Program
- comprehensive benefits package
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