Panel Marketing Team Lead
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Job Description
Panel Marketing Team Lead overseeing marketing campaigns for panel growth. Supporting cross-functional collaboration to achieve Global Panel goals.
Responsibilities:
- Mentor and support the Panel Marketing delivery team, overseeing workload allocation, campaign calendars, planners, trackers, and reports.
- Provide support to new team members during their onboarding trainings, and tasks related to panel marketing efforts across all panel brands.
- Take ownership of ad hoc projects and new initiatives as required.
- Coordinate with Strategy team for cohesive campaign planning.
- Brief and collaborate with design, content, digital, and analytics teams.
- Oversee branding and messaging consistency across all campaigns.
- Implement process improvements and marketing automation.
- Approve final campaigns and ensure adherence to standards.
- Support onboarding and training of new team members.
- Monitor campaign analytics and recommend optimizations.
- Manage campaign budgets and liaise with the Manager for approvals.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–5 years in marketing, including team leadership experience.
- Fluent English; second language an advantage.
- Technical Skills: SaaS/email marketing platforms and CRM tools.
- Data analysis and campaign reporting.
- Project management tools and workflow automation.
- Microsoft Excel for analytics and reporting.
- Google Analytics and/or data visualization tools a plus.
Benefits:
- Flexible work arrangements
- Professional development
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