Performance Marketing Lead – Boosters R&D
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Job Description
Performance Marketing Lead driving marketing strategy for new business through Google Ads and team leadership. Seeking entrepreneurial mindset to shape future marketing direction.
Responsibilities:
- Керувати маркетинг-стратегією end-to-end: планування, запуск і масштабування кампаній (відповідальність за бюджет та ROMI)
- Працювати з даними щодня: моніторинг метрик, аналіз когорт і LTV, виявлення аномалій, прийняття рішень на основі даних, а не інтуїції
- Формування та лідерство команди маркетингу в міру масштабування проєкту
Requirements:
- 3+ роки досвіду саме з Google Ads у рекламному агенстві або продуктовій компанії з конкретними результатами на Tier 1 ринках
- Досвід роботи з бюджетами від $100k/month
- Досвід глибинної роботи з Google Analytics / Amplitude / Tableau
- Досвід оптимізації метрик CPL, CAC, LTV, ROMI/ROAS, ROI/ROR + реальний досвід покращення QS
- Англійська Upper-Intermediate +
- Підхід до роботи "по гіпотезам" + data-driven підхід
- Вміння аналізувати стратегії і результати конкурентів
- Досвід роботи з іншими каналами трафіку (Meta, Tiktok, CPA-networks, Twitter, etc)
- Mindset співзасновника/лідера, а не виконавця
- Досвід менеджменту команди
Benefits:
- Медичне страхування
- Компенсація роботи з психологом
- Індивідуальний бенефіт на заняття спортом
- Сніданки й обіди (on-site в офісах)
- Спортивні активності Genesis: cпільнота для бігу, волейбол, йога (офлайн); стретчинг та йога (онлайн)
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