PPC Media Buyer
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Job Description
PPC Media Buyer responsible for scaling Google Ads and Bing campaigns in home improvement verticals. Data-driven role optimizing traffic and lead generation for effective campaign performance.
Responsibilities:
- Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats
- Own end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategy
- Write and test ad copy; manage creative rotation and A/B testing at the ad level
- Monitor and optimize bids, budgets, and Quality Scores on a daily basis
- Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rate
- Work with tracking and analytics teams to ensure full-funnel visibility from click to conversion
- Identify and suppress low-quality traffic sources, placements, and search terms
- Maintain CPL within agreed targets while scaling volume without sacrificing quality
- Build and maintain performance dashboards; report weekly on key KPIs and budget pacing
- Conduct regular campaign audits and competitive analysis
- Provide structured insights and recommendations to leadership based on data
- Run structured tests: bidding strategies, audience targeting, landing page variants, ad formats
- Stay current on Google and Microsoft platform updates, beta features, and industry trends
- Collaborate with SEO and brand teams to align paid and organic strategies
Requirements:
- 3+ years of hands-on Google Ads experience managing accounts with $30K+ monthly spend
- Proven track record in lead generation campaigns (home services, insurance, finance, or similar verticals preferred)
- Deep knowledge of Google Ads: Smart Bidding, Search, PMax, Dynamic Search Ads, audience layering
- Experience with Microsoft Advertising (Bing)
- Analytical mindset: comfort with Excel / Google Sheets, GA4, and attribution modeling
- Ability to interpret downstream metrics (not just CTR and CPC) and tie campaigns to business outcomes
- Nice to Have
- Experience with ping/post or lead aggregator models
- Familiarity with tracking tools: Google Tag Manager, Hyros, RedTrack, Voluum, or similar
- Experience with call tracking and pay-per-call campaigns
- Google Ads certification
Benefits:
- Remote
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