PR & Content Manager
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Job Description
Content and PR Lead managing content strategies and public relations for Merkle Science. Focusing on establishing thought leadership in blockchain and cryptocurrency while increasing brand visibility.
Responsibilities:
- Develop and execute a comprehensive content strategy aligned with Merkle Science's business goals.
- Create engaging and informative content, including blog posts, whitepapers, case studies, and other collateral, showcasing our expertise in blockchain analytics and compliance.
- Collaborate with subject matter experts and stakeholders to gather insights and technical details for content creation.
- Ensure consistency in messaging and branding across all content channels
- Build brand messaging and guidelines
- Develop and implement a strategic PR plan to enhance Merkle Science's visibility and reputation in the market
- Work closely with regulatory affairs leads and PR agency to execute campaigns
- Cultivate and maintain relationships with key media outlets, journalists, and industry influencers.
- Draft and edit press releases, media pitches, and other PR materials to communicate key announcements and milestones.
- Monitor and analyze media coverage, providing insights and recommendations for continuous improvement.
- Oversee Merkle Science's social media presence, ensuring regular and engaging content across platforms.
- Collaborate with the marketing team to amplify content through social media channels and enhance brand awareness.
- Monitor social media trends and industry conversations to identify opportunities for engagement.
- Coordinate Merkle Science's participation in industry conferences, webinars, and events to maximize brand exposure.
- Develop and manage event-related content and collateral
- Work closely with internal teams to ensure a seamless and impactful presence at events.
Requirements:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in content creation, PR, and social media management, preferably in the blockchain or fintech industry.
- Demonstrated success in executing PR campaigns and securing media coverage.
Benefits:
- excellent health insurance
- flexible time off
- learning & development initiatives
- work/life balance
- team-building sessions
- discussions around mental health
- industry-leading compensation
- generous equity
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