Content Marketing Lead
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Job Description
Content Marketing Lead creating print, web, email, social, and advertising content for Zaner-Bloser, which develops literacy and math curriculum resources. Supporting campaigns, brand messaging, and sales conversion.
Responsibilities:
- Generate new messaging and content for advertising, social media, brochures, flyers, samplers, websites, and special projects
- Write, edit, and proofread marketing deliverables
- Produce content in compliance with Zaner-Bloser marketing style and editorial guidelines
- Balance multiple efforts while meeting deadlines and maintaining quality
- Collaborate with product/campaign marketing and product management teams to align messaging with go-to-market strategy
- Build product knowledge and stay current on education, marketing, and technology trends
- Adapt content for different channels and initiatives
- Generate value-added content for customer-centric communications and inbound marketing
- Champion the Zaner-Bloser brand and support corporate marketing efforts
- Create original pieces incorporating input from multiple stakeholders
- Collaborate with integrated marketing, design, and project management teams
- Create messaging for product brands and campaigns across channels
- Participate in campaign debriefs and identify improvements
- Develop innovative ideas to improve marketing impact
- Contribute to tactical marketing plans
Requirements:
- 5–7 years of experience on a corporate or commercial advertising/marketing team
- Experience creating marketing materials across print, email, digital/web, paid and organic social, and video
- Excellent oral and written communication skills
- Solid organizational skills and ability to meet deadlines
- Exceptional attention to detail
- Willingness to embrace brand and style guidelines
- Team player with a customer-first mentality
- Comfortable using approved AI tools responsibly for content development, ideation, research, and efficiency
- Sound judgment and responsibility for the accuracy, quality, originality, confidentiality, and brand alignment of final work
- B.A. in Marketing, Writing, English, Journalism, or Advertising preferred
Benefits:
- Remote work
- Minimal travel required
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