SEO, GEO Content Strategist
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Job Description
SEO/GEO Content Strategist shaping Cisco’s AI-search content practice for networking, security, and collaboration solutions. Driving organic visibility, technical discoverability, and authoritative content across buyer journeys.
Responsibilities:
- Design and execute an enterprise-wide GEO/SEO content roadmap
- Identify high-impact content creation and refresh opportunities aligned with Cisco’s business objectives
- Write high-quality content and manage a pool of writers
- Provide writer training and support to influence stakeholders across the organization
- Use keyword research, audience data, and competitor analysis to develop search-first content plans mapped to buyer journeys
- Build and manage an AI-assisted content optimization pipeline with the Operations & Intelligence team
- Establish human-in-the-loop workflows to maintain accuracy, tone, and E-E-A-T standards
- Inform dashboard development tracking rankings, impressions, AI mentions/citations, traffic, and conversion
- Translate organic search insights into actionable recommendations for stakeholders and leadership
- Analyze the competitive landscape and identify gaps in topical authority
- Recommend content strategy pivots to maintain Cisco’s dominance in key technology domains
- Check page-level elements including Meta Robots, Canonical tags, and Schema Markup
- Partner with brand, integrated marketing, web marketing, and product marketing
- Act as Cisco’s internal expert on how LLMs ingest and prioritize enterprise information
Requirements:
- 2 years of hands-on experience creating GEO/AEO content
- 8 years of experience in content strategy, SEO, or organic growth
- Experience preferably within a complex B2B or technology environment
- Deep understanding of E-E-A-T principles and their application to technology content
- Proficiency with enterprise SEO platforms such as BrightEdge and Screaming Frog
- Experience using GEO/AEO platforms such as Profound, AthenaHQ, or Scrunch AI
- Strong analytical skills
- Ability to communicate complex search trends to executive stakeholders
- Passion for AI
- Experience with LLM-based workflows for content production
- Understanding of how bots crawl and extract content
- Knowledge of Meta Robots, Canonical tags, and Schema Markup
Benefits:
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Cisco restricted stock unit grants may be available
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation time per full calendar year for non-exempt employees
- Flexible vacation time off program with no defined limit for eligible exempt employees
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward
- Additional paid time away for critical or emergency family issues
- Optional 10 paid volunteer days per full calendar year
- Annual bonuses may be available for non-sales roles
- Sales employees may earn performance-based incentive pay
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