Pricing and Promotions Strategy Manager – Senior Manager
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Job Description
Pricing and Promotions Strategy Manager shaping pricing frameworks for Cepheid's diagnostics portfolio. Leading strategies that drive revenue growth and customer value across the market.
Responsibilities:
- Develop and Execute Pricing Strategy: Create pricing frameworks that reflect market dynamics, customer segmentation, and product value. Ensure strategies drive profitability, competitiveness, and sustainable growth.
- Lead Promotions and Commercial Enablement: Design and manage targeted promotional programs aligned with business goals. Equip commercial teams with tools, playbooks, and training to effectively execute and communicate offers.
- Collaborate Cross-Functionally: Partner with Sales, Marketing, Finance, Value & Access, and Global Product Management to align pricing and promotional strategies across functions and markets.
- Leverage Insights for Optimization: Analyze market trends, customer behavior, and competitive pricing to inform strategy. Use data to identify opportunities for pricing optimization and promotional innovation.
- Support Business Planning and Forecasting: Contribute to annual planning with pricing and promotional inputs for revenue forecasts, scenario modeling, and strategic planning. Share accountability for commercial performance metrics.
Requirements:
- Bachelor’s degree in business, marketing, finance, or related field with 8+ years of relevant work experience, or Master’s degree with 6+ years of relevant work experience
- Proven experience in pricing strategy, commercial marketing, or revenue management within diagnostics, medical devices, biotech, or life sciences
- Demonstrated success in developing and executing pricing models and promotional programs that drive commercial results
- Strong business acumen and ability to align pricing and promotional strategies with broader financial and strategic goals
- Excellent analytical skills with experience in pricing analytics, market modeling, and performance tracking
- Ability to travel up to 20%
Benefits:
- Health insurance
- 401(k)
- Paid time off
- Flexible working arrangements
- Bonuses
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