Acquisition Strategy Lead – Part-time
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Job Description
Acquisition & Creative Strategy Lead responsible for scaling customer acquisition at fembites. Focused on Meta Ads and creative testing for a growing Female Health brand.
Responsibilities:
- Responsible for scaling new customer acquisition in a structured, creative and profitable way
- Analyze the existing Meta Ads structure to identify clear levers for profitable growth
- Develop a scalable Meta strategy for testing, budget allocation and account structure
- Operational execution of campaigns in close collaboration with agencies
- Evaluate performance using KPIs such as CAC, MER, ROAS, spend and contribution margin
- Build a structured creative-testing system
- Develop new hooks, angles, claims, ad concepts and creative hypotheses
- Translate paid-social learnings into requirements for landing pages, product detail pages (PDPs) and shop optimizations
- Support the expansion of Google Ads as the second-most important performance channel
- Contribute weekly learnings, decisions and next steps
Requirements:
- Several years' experience in performance marketing for D2C, e-commerce or consumer brands
- Proven experience scaling Meta Ads — ideally in accounts with significant monthly spend
- Strong understanding of creative strategy and successful paid-social creatives
- Strong numeracy and the ability to translate performance data into clear, actionable recommendations
- Experience collaborating with agencies, creatives, designers, editors or creators
- Independent, structured and entrepreneurial
- Senior-level, able to prepare decisions, challenge assumptions and set clear priorities
Benefits:
- A central role in a rapidly growing female-health brand
- Direct collaboration with executive management and a growing team
- High level of responsibility combined with a flexible part-time structure
- Short decision-making processes and fast implementation
- High degree of autonomy and creative freedom
- An ambitious team with a clear growth focus
- The opportunity to help build acquisition and creative strategy from the ground up
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