Principal Technical Product Marketing Manager, AI Ecosystem
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Job Description
Principal Technical Product Marketing Manager driving AI partnership marketing initiatives for CData, handling co-marketing programs and partner relationships within the evolving AI ecosystem.
Responsibilities:
- Develop joint value propositions, messaging frameworks, and positioning that articulate how CData enables AI applications to access enterprise data sources
- Serve as the primary marketing point of contact for partner initiatives, owning the narrative and go-to-market positioning for each strategic partnership
- Design and execute co-marketing campaigns with AI partners, including joint webinars, content collaborations, and event participation
- Develop partner-specific marketing plans with clear goals, timelines, and success metrics
- Coordinate cross-functional teams to deliver integrated marketing programs
- Create compelling messaging and positioning for AI use cases that leverage CData connectivity solutions
- Partner with the Technology Evangelism team to develop technical marketing content that demonstrates CData's value in AI architectures (whitepapers, solution briefs, blog posts, use cases)
- Create enablement materials for partners including co-branded collateral, demo scripts, and technical guides
- Represent CData at AI-focused industry events, conferences, and partner summits
- Build thought leadership around data connectivity for AI applications through speaking engagements and content creation
- Partner with Product Management to ensure AI-related features align with ecosystem needs and partner feedback
- Collaborate with Developer Relations to create technical resources for AI developers
- Coordinate with Demand Generation to integrate partner campaigns into broader marketing initiatives
- Provide market intelligence to leadership on AI ecosystem trends and partnership opportunities
Requirements:
- 7+ years of experience in B2B technology marketing, partner marketing, or ecosystem marketing
- Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders.
- Proven experience in partner identification, prospecting, and relationship building within technology ecosystems
- Strong research and analytical skills with ability to map complex partner landscapes
- Demonstrated success in outreach campaigns and establishing new partnerships from the ground up
- Strong understanding of AI/ML technologies, LLMs, and how data connectivity enables AI applications
- Experience developing and executing co-marketing programs with technology partners
- Excellent communication and presentation skills with ability to engage technical and business audiences
- Experience creating technical marketing content for developer and IT decision-maker audiences
- Self-starter with strong project management skills and ability to drive initiatives independently
- Comfortable operating autonomously in a fast-paced, high-growth environment
Benefits:
- Occasional travel for partner meetings, industry events, and team collaboration (estimated 10–15%)
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