Principal UX Designer
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Principal UX Designer leading the rebuild of Grove Collaborative’s online store for sustainable household and personal-care products. Defining core shopping flows, design systems, and AI-enabled prototyping.
Responsibilities:
- Lead the design of Grove Collaborative’s core-site rebuild
- Define the vision and strategy for the core-site experience in partnership with the Sr. Director of Product
- Set design principles and translate the Human Health positioning into a customer experience
- Establish design direction and make independent direction calls while escalating cross-system trade-offs to the manager
- Define homepage, category, search, product detail, cart, and checkout experiences end to end
- Design reusable design-system patterns for implementation by other teams
- Use AI prototyping weekly and partner with Engineering and UX Designers on shared components and patterns
- Participate in the recurring Walk The Store series with the CEO and leadership team
- Bring design perspective to live customer-experience reviews and turn findings into prioritized rebuild work
- Mentor designers, define practical standards for quality, and raise the team’s craft bar
- Report to the Head of Product Management & UX
Requirements:
- Experience taking a real commerce experience apart and rebuilding it while keeping the business running
- Ability to lead multi-quarter initiatives and execute two-week sprints
- Experience designing at scale for consumers who are shopping, comparing, and deciding
- Strong understanding of merchandising, search, and subscription mechanics
- Understanding of the systems underlying design choices and their build costs
- Weekly use of AI prototyping tools and knowledge of their capabilities and limitations
- Ability to present work to executives, advise on trade-offs and sequencing, receive hard feedback, and influence decisions
- Ability to mentor and develop other designers
- Strong interaction design, information architecture, visual design, and systems thinking skills
- Fast proficiency in Figma
- Subscription or replenishment commerce experience preferred as an additional advantage
- Background in health, wellness, CPG, or sustainability preferred as an additional advantage
- Experience establishing or rebuilding an engineering-adopted design system preferred as an additional advantage
- Public company or turnaround experience preferred as an additional advantage
- Research fluency, including ability to conduct independent studies, preferred as an additional advantage
Benefits:
- Competitive benefits - medical, vision, dental
- Equity
- Flexible Paid Time Off
- Free VIP membership and 50% employee discount
- Annual incentive target
- Mission-driven work supporting sustainability and plastic waste cleanup initiatives
Similar Jobs
Experience Designer
Agentic Experience Designer shaping conversational, voice, and multimodal AI experiences for Safelite, an auto glass services company. Improving intelligent customer and colleague interactions from discovery through production.
Senior Product Designer
Senior Product Designer shaping Simple Life’s AI-powered health coaching app. Designing gamified mobile experiences that drive sustainable weight loss and healthier habits.
Product Designer – Interoperability
Product Designer shaping interoperable payment experiences for Wero, EPI’s European digital wallet. Translating complex multi-party payment requirements into accessible, user-centered journeys across markets.
Senior Product Designer
Senior Product Designer shaping intuitive AI-powered SAP enterprise applications at Neptune Software. Building code-based prototypes and evolving the Neptune DX Platform design system.
Group UX/UI Lead
Group UX/UI Lead shaping user experiences for Proalpha’s ERP and business applications serving German mid-sized companies. Driving UX governance, design systems, consulting, and research enablement.
Staff Product Designer – Growth
Staff Product Designer shaping AI-powered activation, onboarding, and growth experiences. Improving how Miro’s visual collaboration workspace helps millions of users reach value and build engagement.
UX Design Lead
UX Design Lead shaping IronSled’s secure government PaaS user workflows. Simplifying IAM, onboarding, provisioning, access, and CMMC experiences across product and engineering.
Principal Product Designer
Principal Product Designer shaping AI-native UX platforms and design systems. New Relic develops observability software helping companies optimize complex digital applications.
Senior UX Designer – Developer
Senior UX Design Developer combining UX design and frontend code to prototype enterprise identity experiences. Shaping secure SaaS products through React, design systems, and AI-native workflows.
Product Designer
Product Designer owning back-office tools and scalable design systems. Simplifying complex trading, risk, operations, and data workflows at Corwyn.
Director of Brand – Product Design
Director of Brand & Product Design building AI-ready brand identities, product experiences, and design systems for Human Agency's AI strategy consultancy. Leading client engagements from exploration through developer-ready implementation.
UI Designer
UI Designer creating user-friendly web and mobile interfaces for Design Match, a boutique staffing and recruiting firm. Collaborating with product managers and developers on polished, consistent design systems.
Project Design Manager
Project Design Manager configuring clinical trial databases, collection flows, kits, and labels for Thermo Fisher’s central laboratory services. Supporting clinical research projects and client deliverables remotely across the US.
Senior Product Designer – Design System
Senior Product Designer building scalable design systems for Moniepoint’s African fintech platform. Creating cross-platform components, design tokens, and documentation across Web, Android, and iOS.
UX Designer
UX Designer creating secure interfaces and workflows for Second Front Systems’ defense software platform. Simplifying classified deployment, configuration, and accreditation experiences for warfighters.
Industrial/Product Designer
Product Designer translating physical product concepts into CAD designs, tech packs, and manufacturing specifications. Supporting motorcycle and consumer-product development for an Australian e-commerce business.
Product Designer
Product Designer creating SaaS regulatory-compliance interfaces for RegASK's agentic AI platform. Designing prototypes, maintaining design systems, and collaborating with product and engineering teams.
Senior Product Designer
Senior Product Designer shaping Community Phone’s simple phones, AI check-ins, and family app for aging Americans. Owning end-to-end design strategy, activation, research, and scalable design foundations.
Product Designer
Product Designer creating web and mobile experiences for GoFasti, a LatAm talent-as-a-service platform. Building design systems, prototypes, and engineering-ready specifications with product and engineering teams.
Email Design Lead – Retention Agency
Email Design Lead shaping visual systems and campaigns for a US retention agency serving 9-figure DTC brands. Leading designers while remaining hands-on across diverse ecommerce categories.