Product Growth Manager
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Job Description
Product Growth & Adoption Manager expanding Blue Rose Research’s political research tools across the progressive ecosystem. Driving user adoption, lifecycle marketing, trainings, and growth analytics.
Responsibilities:
- Own adoption and engagement outcomes for the products
- Serve as a public face of the products through demos, trainings, conference panels, cycle kickoffs, and campaign-professional group chats
- Grow the user base by onboarding new users and evangelizing products to new audiences
- Help users regularly find research and answers with the tools and incorporate products into their workflows
- Build audience-specific product stories for nonprofits, Senate and House campaigns, state parties, and advocacy organizations
- Conduct user research to understand adoption, stalling, and churn, then translate insights into growth tactics, adoption messaging, and recommended product updates
- Build and maintain one-pagers, case studies, and training decks
- Build email/lifecycle marketing programs for engagement, adoption, and customer acquisition
- Manage marketing metrics and analytics, set targets, and report progress on acquisition and engagement goals
- Help Democrats win the 2026 midterms and lay groundwork for the 2028 presidential election
Requirements:
- Multiple election cycles working in Democratic or progressive politics, such as campaigns, committees, independent expenditures, labor, advocacy, or consulting firms serving them
- 4+ years of experience in product marketing, growth, adoption, or a client-facing role personally owning product usage
- Ability to explain complex products clearly to busy audiences
- Product fluency without being an engineer, including understanding software development from idea through beta and launch
- Ability to partner credibly with product teams and distinguish messaging problems from product problems
- Familiarity with survey research, including reading crosstabs and explaining message-test limitations
- Comfort representing products on panels, client Zooms, and at conferences
- Active experimentation with AI tools and experience building useful AI-assisted workflows
- Ability to work with ambiguous problems and off-cycle rhythms
- Authorization to work lawfully in the United States
Benefits:
- Competitive salary
- Medical benefits
- Dental benefits
- Health benefits
- Remote work environment
- Supportive work environment
- Travel to conferences, client offices, trainings, and internal gatherings
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