Product Manager, Paid Ads
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Job Description
Product Manager leading AI-powered optimization, automation, bidding, and measurement products. Improving paid advertising performance for thousands of SMB advertisers through scalable platform innovation.
Responsibilities:
- Own and execute a significant portion of the Paid Ads product roadmap.
- Identify market opportunities, customer needs, and platform changes to inform roadmap investments.
- Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities.
- Evaluate emerging trends in paid ads, AI, and digital advertising for product innovation opportunities.
- Lead initiatives from discovery through launch and ongoing optimization.
- Translate business challenges and customer needs into product requirements, user flows, success metrics, and rollout plans.
- Partner with Engineering and Data Science to deliver scalable product solutions.
- Balance customer value, business impact, and technical complexity in prioritization decisions.
- Own product outcomes and post-launch performance measurement.
- Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities.
- Translate AdTech, platform, AI, and industry innovations into differentiated product experiences.
- Define measurement frameworks and success metrics.
- Use data and experimentation to inform product investments and improve advertiser performance.
- Partner with Customer Success, Sales, Marketing, and Operations to support activation and adoption.
- Build stakeholder alignment and influence decisions without direct authority.
- Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams.
Requirements:
- 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
- 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain.
- Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management.
- Experience partnering directly with engineering teams to deliver products from concept through launch.
- Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans.
- Strong analytical and data-driven decision-making skills.
- Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams.
- Excellent written, verbal, and stakeholder communication skills.
- Preferred: experience building AI-powered, automation, optimization, recommendation, or workflow-based products.
- Preferred: experience working with Data Science teams, experimentation frameworks, or machine learning concepts.
- Preferred: familiarity with SQL, analytics platforms, or data-driven product development.
- Preferred: experience serving SMB advertisers at scale.
- Preferred: experience working in agency technology, advertising technology, marketing technology, or Google Partner environments.
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