Product Marketing Manager, eCommerce
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Job Description
Product Marketing Manager leading product launches and marketing strategies for Willow, a telehealth company. Collaborating across teams to ensure successful go-to-market execution for new offerings.
Responsibilities:
- Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
- Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
- Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
- Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
- Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
- Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
- Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
- Identify market opportunities and help translate insights into actionable product or messaging recommendations.
- Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
- Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
- Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.
Requirements:
- 4-8+ years of experience in product marketing, go-to-market strategy, or growth marketing
- Experience launching physical consumer products (ecommerce, supplements, skincare, wellness, or consumer health strongly preferred)
- Experience working in high-growth startups or fast-paced environments
- Strong cross-functional project management and organizational skills
- Ability to translate complex product ideas into clear messaging and positioning
- Strong analytical thinking and comfort with market research and performance analysis
- Excellent communication skills with the ability to collaborate across teams and levels of leadership
- Ability to manage multiple launches and priorities simultaneously
- Strategic thinker who can connect product, brand, and growth
Benefits:
- Flexible hours with meetings taking place in EST
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
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