Head of Ecommerce Growth
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Job Description
Head of Ecommerce Growth scaling Hadley Designs’ screen-free early learning brand from $25M to $100M. Building profitable acquisition, experimentation, and cross-channel demand systems.
Responsibilities:
- Build and lead Hadley Designs' next phase of profitable growth from $25 million to $100 million and beyond
- Develop and scale sustainable customer acquisition and demand generation across Amazon, Shopify, TikTok Shop, paid media, affiliates, and emerging channels
- Align specialists across creative, paid media, ecommerce, affiliates, and analytics around shared priorities
- Own marketing investment efficiency using contribution margin, MER, acquisition costs, and incremental revenue
- Launch and oversee at least one meaningful growth experiment monthly
- Turn successful experiments into repeatable, scalable growth systems
- Optimize affiliate, influencer, creator, and cross-channel demand generation
- Monitor growth performance and identify opportunities across ecommerce channels
- Manage budgets, incremental revenue, marketing costs, and contribution profit
- Lead weekly growth meetings and coordinate cross-functional execution
- Evaluate, select, and manage external agencies, technology providers, and strategic growth partners
- Maintain marketing dashboards, growth scorecards, documentation, SOPs, and experiment trackers
- Use AI and automation for research, analysis, creative testing, reporting, and execution
- Deliver weekly scorecards, monthly investment reviews, and quarterly growth strategies
Requirements:
- Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands
- Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value
- Demonstrated success growing consumer ecommerce brands through multiple acquisition and demand generation strategies
- Strong working knowledge of paid media, creative strategy, conversion optimization, affiliate marketing, influencer partnerships, and customer acquisition
- Experience with Shopify and familiarity with Amazon, TikTok Shop, or other marketplaces strongly preferred
- Proven ability to lead specialists, coordinate teams, and drive execution without needing direct authority over every contributor
- Strong project management skills
- Comfortable managing agencies, contractors, and external partners
- Proficient with analytics, marketing dashboards, automation, and AI tools
- Excellent written and verbal English communication skills
- Bachelor's degree in business, marketing, finance, or a related field preferred but not required
- 5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams
- Experience using AI daily, CRMs, project management systems, dashboards, and documented SOPs
Benefits:
- Remote-first work environment
- Paid time off and holidays
- Access to learning resources and professional development
- Free Hadley Designs products
- Regular interaction with leadership, including the CEO
- Stability from more than a decade as a family-founded, mission-driven brand
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