Head of Ecommerce Growth
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Job Description
Head of Ecommerce Growth scaling Hadley Designs' screen-free early learning ecommerce brand from $25M to $100M. Leading profitable acquisition across Amazon, Shopify, TikTok Shop, affiliates, and emerging channels.
Responsibilities:
- Build and lead Hadley Designs' next phase of profitable growth
- Develop a repeatable demand generation engine to scale the business from $25 million to $100 million and beyond
- Align specialists across Amazon, Shopify, TikTok Shop, paid media, creative, affiliates, and analytics
- Own growth initiatives from strategy through execution without requiring daily CEO involvement
- Identify, validate, and prioritize growth opportunities through disciplined experimentation
- Generate at least $1,000,000 in annual incremental contribution profit
- Generate at least $7,000,000 in annual incremental revenue
- Achieve a minimum 3.0x blended MER across the growth portfolio
- Execute at least 1 meaningful growth experiment per month
- Turn at least 3 annual experiments into repeatable, profitable growth engines
- Monitor performance across ecommerce and acquisition channels
- Evaluate marketing economics, budgets, attribution, contribution margins, and incremental performance
- Allocate investment toward high-potential opportunities and stop inefficient initiatives
- Lead weekly growth meetings and maintain growth scorecards, experiment trackers, and testing roadmaps
- Oversee affiliate, influencer, and creator growth across TikTok Shop, Amazon, and Shopify
- Manage agencies, technology providers, strategic partners, and external specialists
- Use AI and automation for research, analysis, creative testing, reporting, and execution
- Maintain dashboards, documentation, SOPs, and historical experiment results
- Deliver weekly growth scorecards, monthly investment reviews, and quarterly growth strategies
Requirements:
- Proven experience identifying, building, and scaling profitable growth opportunities for ecommerce brands
- Strong understanding of ecommerce unit economics, contribution margin, customer acquisition costs, MER, conversion rates, and customer lifetime value
- Experience evaluating marketing investments based on incremental profitability
- Experience with attribution across multiple ecommerce channels
- Demonstrated success growing consumer ecommerce brands through multiple acquisition and demand generation strategies
- Strong working knowledge of paid media, creative strategy, conversion optimization, affiliate marketing, influencer partnerships, and customer acquisition
- Experience with Shopify; familiarity with Amazon, TikTok Shop, or other marketplaces strongly preferred
- Proven ability to lead specialists, coordinate teams, and drive execution without direct authority over every contributor
- Strong project management skills
- Experience managing agencies, contractors, and external partners
- Strong experimentation mindset and experience developing hypotheses, testing opportunities, measuring results, and scaling winners
- Proficiency with analytics, marketing dashboards, automation, and AI tools
- Experience with CRMs, project management systems, dashboards, and documented SOPs
- Excellent written and verbal English communication skills
- 5+ years in ecommerce growth, performance marketing, or demand generation, including at least 2 years leading growth initiatives, managing budgets, or coordinating cross-functional teams
- Proven ecommerce growth experience, commercial judgment, and execution ability
- Bachelor's degree in business, marketing, finance, or a related field preferred but not required
Benefits:
- Remote-first work environment
- Paid time off and holidays
- Access to learning resources and professional development
- Free Hadley Designs products
- Regular interaction with leadership, including the CEO
- Stability from more than a decade as a family-founded, mission-driven brand
- Culture Index assessment and case study as part of the hiring process
- Phone reference checks
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