E-Commerce Marketing Specialist
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Job Description
E-Commerce Marketing Specialist managing Shopify merchandising, launches, promotions, and search for Integra Beauty’s consumer beauty brands. Maintaining storefront performance, accessibility, feeds, and conversion.
Responsibilities:
- Maintain and update site content across the Shopify storefront and Shop app, including homepage, collections, PDPs, banners, and navigation
- Merchandise collections for discovery and conversion using sort logic, inventory-aware rules, and seasonal resets
- Build and launch landing pages using reusable theme sections and metafield-driven components
- Manage redirects, URL handles, and 404s as the catalog evolves
- Own new product and collection onboarding, including variants, pricing, imagery, metafields, tags, publishing channels, and launch timing
- Prepare, schedule, QA, and verify sitewide campaign content, then remove it cleanly after promotions
- Configure and test discount codes, automatic discounts, scheduled pricing, bundles, gift-with-purchase, and shipping thresholds
- Run pre-launch QA and go-live verification against documented checklists
- Categorize, tag, and classify products for reliable filtering, search, and automated collections
- Own metafield population and data completeness
- Monitor sales channel and feed health across Shop app, Google Merchant Center, Meta, and other connected channels; resolve disapprovals and feed errors
- Optimize on-site search through synonym dictionaries, zero-result query review, boost/bury rules, and high-intent query merchandising
- Improve category and collection structure based on customer navigation
- Maintain site accessibility compliance, including alt text, color contrast, keyboard navigation, focus states, form labels, and heading structure
- Ensure on-site claims, disclosures, and promotional terms match Legal approvals
- Review GA4 and Microsoft Clarity to identify friction, drop-off, and merchandising opportunities
- Deliver recurring site performance readouts and post-campaign recaps
- Triage, reproduce, document, and escalate site defects to engineering
- Manage theme changes through staging and preview, with review before publishing and regression checks afterward
- Manage on-site reviews and UGC display, including widget placement, review syndication, and Q&A moderation
- Write and maintain SOP documentation for team visibility
Requirements:
- 1–3 years in e-commerce operations, digital merchandising, or web production
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
- Hands-on experience managing Shopify back-end, including SKUs, collections, variants, tags, metafields, and theme section setups
- Familiarity with bulk editing and managing sales channel feeds (Google Merchant Center, Meta, Shop app) to resolve errors
- Practical knowledge of product sorting logic, promotional mechanics (discounts, bundles, GWPs), and site search optimization (synonyms, boost/bury rules)
- Basic proficiency in GA4 and Microsoft Clarity to track drop-off and friction
- Working knowledge of WCAG 2.1 AA accessibility standards, including alt text, contrast, and semantic HTML
- Strong attention to detail for pre-launch promotional QA
- Ability to reproduce bugs, document details, and escalate tickets to engineering
- Proven track record of writing clear SOPs and managing launch schedules, staging previews, and promotional cleanups smoothly
- Hands-on experience with autonomous AI agents specifically for DTC e-commerce brands (preferred)
- Understanding of beauty industry consumer queries (preferred)
Benefits:
- Medical, Dental, Vision, Life Insurance
- 401k plan
- Additional Opt-In Insurances
- Vacation + Sick Time Pay
- L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
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