Director of Ecommerce
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Job Description
Director of Ecommerce owning Shopify P&L, acquisition, funnels, and lifecycle marketing for a children’s educational brand. Scaling profitable DTC growth across Shopify, Amazon, and TikTok Shop.
Responsibilities:
- Own the Shopify P&L, revenue, and profitability, targeting at least 15% net profit margin
- Run Meta and other paid media to unit economics, targeting Meta ROAS of at least 2.5
- Maintain high-velocity creative testing using AI content, creator video, UGC, and in-house production
- Launch funnels meeting monthly KPI thresholds
- Build bundles and ascension paths
- Optimize homepage, collection, and product pages for conversion
- Drive email and SMS to at least 25% of Shopify revenue through Klaviyo and Postscript
- Maintain the 30-day GPLTV-to-CAC ratio above 3
- Partner with the Amazon team and understand TikTok Shop's role in the customer journey
- Lead the ecommerce team with clear ownership, weekly operating rhythms, and scorecards
- Bring in freelancers and contractors as output grows
- Deliver weekly scorecards and P&L reviews, plus monthly plans and forecasts for the CEO
- Document playbooks for working funnels
- Keep the store and ads compliant
- Convert repeat work into AI-assisted workflows
- Protect and build the brand across ads, pages, and customer touchpoints
- Scale the direct-to-consumer business to $20M+ in profitable revenue
Requirements:
- 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social
- Proven track record growing brands beyond $20M in revenue
- Experience owning a P&L and hitting revenue and profit targets
- Understanding of the full D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo
- Experience running or working alongside social commerce
- Experience building and leading a team
- Deep fluency in Meta ads and high-velocity creative testing, including AI-assisted creative pipelines
- Hands-on proficiency with Shopify, Klaviyo, and Postscript
- Understanding of bundles, upsells, and LTV; ability to write and review converting landing pages
- Comfortable leading a remote team with weekly cadences
- Daily use of AI to increase productivity; this is a must-have capability
- Experience working inside a CRM and with documented SOPs
- High ownership, general-manager mindset, systems-building, people leadership, and outcome ownership
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